Ujjivan SFB champions the power of trust in banking and life

Ujjivan Small Finance Bank (Ujjivan SFB) has rolled out a campaign ‘Ek Doosre Pe Bharosa, Ek Doosre Ki Tarakki’ (trust in each other, progress in each other), to showcase the bond between the bank and its customers. 

Conceptualised by McCann, the films showcase the importance of community and how trust plays a valuable role not only in banking but also in other areas of life. The films show slice-of-life moments, each depicting meaningful relationships in which mutual trust serves as the catalyst for remarkable personal growth and development. 

Carol Furtado, chief business officer, Ujjivan SFB said "Trust is at the centre of everything we do at Ujjivan SFB. We are devoted to fostering a relationship of trust with our customers, ensuring that they feel safe and appreciated at every stage of their financial journey. This campaign represents our commitment to building long-lasting relationships with our customers and partnering with them to realise their maximum potential."

Lakshman Velayutham, chief marketing officer, Ujjivan SFB, said, "Our 'Ek Doosre Pe Bharosa, Ek Doosre Ki Tarakki' campaign is about more than just banking; it represents the essence of existence itself. Individuals, communities, and institutions are propelled towards progress and prosperity by their trust in one another. Through this campaign, we hope to foster a culture of trust and collaboration, enabling our customers to pursue their goals without fear."

Sambit Mohanty, head of creative, McCann South, said, “What makes us human is the ability to trust, to put faith in one another. And this faith is mostly rewarded in progress and growth. This simple insight has been put to good use in our new campaign for Ujjivan Small Finance Bank - which has over 75 lakh plus customers today, thanks to the trust reposed in it.”