Urban Company brings grooming home in time

Urban Company has launched a campaign for its ‘salon for men’ service. Conceptualised by Taproot Dentsu India, the campaign comprises two films which highlight the cons of an out-of-home salon visit.

The films showcase the protagonists who resort to Urban Company’s at-home salon service, saving them travel time to do whatever by summarising with the sign off phrase, “Apne time ka karo sahi use, Urban Company karo choose” (make the right use of your time, choose Urban Company).

Rahul Deorah, vice president - marketing, Urban Company, said, “Urban Company Men’s Salon services have seen exponential growth over the last two years owing to the unparalleled convenience and quality we provide and we look forward to continuing the same in 2021."

Pallavi Chakravarti, executive creative director, Taproot Dentsu, said, “Some people waste time in the pursuit of grooming. Others have no time for grooming. For people in both these situations, it’s time for Urban Company. Our campaign uses subtle humour and juxtaposes life without UC against life with UC, thereby showing people what they stand to gain with the click of a few buttons.”

CREDITS:

Brand: Urban Company
VP marketing: Rahul Deorah
AVP growth: Suhail Khan
Brand manager: Shubham Varshney
Agency: Taproot Dentsu, Mumbai
Chief executive officer: Umesh Shrikhande
EVP and head of office: Ayesha Ghosh
Executive creative director: Pallavi Chakravarti
Creative group head (Copy): Anant Rajan
Head of strategic planning: Shashank Lanjekar
Senior planning director: Roshni Shroff
Associate vice president: Abheek Chatterji
Group account manager: Aarya Sha
Account director: Hemant Joshi
Director: Rahul Bharti
Production house: Complete Films
Producers: Bijoy Dowerah, Aditee Baghla