Viacom18 Sports, has rolled out a campaign titled ‘Isse Bada Kuch Nahi’ (nothing bigger than this) for the upcoming FIFA World Cup Qatar 2022. Conceptualised by Ogilvy, the film aims to create an exciting environment that a football World Cup brings in.
The film begins with a group of friends at a carnival. As they approach a puppet show that’s happening, they decide to hijack the show, to pull off their own puppet show with their favourite football players. As the puppets in the show slowly change to football players, the crowd is surprised, but eventually gets caught up in the thrill of the sport.
A Viacom18 Sports spokesperson said, “We want everyone in the country to experience the infectious energy that comes with the world’s most watched sporting event, the FIFA World Cup and enjoy this tournament like never before. Our campaign reflects the celebration that comes with the event and the intrinsic power it possesses to enthral one and all. With Isse Bada Kuch Nahi, we aim to spark uncontainable excitement and urge everyone to download JioCinema, now available to all telecom subscribers, to experience the World Cup like never before.”
Sukesh Nayak, chief creative officer, Ogilvy India, said, “FIFA World Cup is the biggest entertainment spectacle in the world. Our campaign, ‘Isse Bada Kuch Nahi’ brings to life this football fever that’s about to capture the hearts of the country and the world by taking over every other form of entertainment. Brought to life by puppets of the most loved football stars, this fun takeover idea will surely have the World Cup fans tuning in for all the upcoming entertainment.”
The campaign is being rolled out across TV and digital.
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