Bindu Nair Maitra
Oct 22, 2010

Video: In conversation with Laura Desmond, CEO, Starcom MediaVest Group

Campaign India’s Bindu Nair Maitra caught up with Laura Desmond, CEO, Starcom MediaVest Group during her visit to India

Campaign India’s Bindu Nair Maitra caught up with Laura Desmond, CEO, Starcom MediaVest Group during her visit to India and spoke to her about SMG’s priorities in India, choosing Ravi Kiran’s successor and the areas that SMG is particularly focused on, in India

On key priorities for Starcom MediaVest Group in India.

On choosing Ravi Kiran's successor in India.

On the key areas that Starcom MediaVest Group will be focusing on in India.

Related Articles

Just Published

2 days ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

2 days ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

2 days ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

2 days ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.