Arati Rao
Jan 17, 2011

VIDEO: India Today's Aroon Purie and Ashish Bagga in conversation with Campaign India

Conversations from the India Today Woman Summit & Awards 2011, held in Mumbai on Friday, January 14, 2011

wide player in 16:9 format. Used on article page for Campaign.

Campaign India caught up with India Today's Aroon Purie and Ashish Bagga at the India Today Woman Summit & Awards 2011, held on Friday, January 14, 2011, in Mumbai. 

In separate conversations that can be viewed below, Purie explains why he thinks hand-held devices offer a lucrative opportunity for publishers, and Bagga discusses whether there will be a resolution to the issue of measurement of circulation between the ABC and publishers.

WATCH the videos:

 

 

Related Articles

Just Published

23 hours ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

1 day ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

1 day ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

1 day ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.