Continuing our series of video interviews with the 2013 jury members provided by organisers of the D&AD Awards, this video sees Prakash talking about three trends she saw in the Mobile Marketing category.
She also talks about how discussions took place between jury members to decide which entries would be taken into consideration as the topic 'Mobile Marketing' could be a broad one.
VIDEO: Priya Prakash, Designing for Social Change, and jury member, Mobile Marketing, D&AD 2013
WATCH Prakash, founder, Designing for Social Change, talk about three trends she saw in the category
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Amazon's ad business soars, reaching US$56 billion ...
Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.
Meta doubles down on AI tools to boost ad performance
The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.
LinkedIn bets big on news with ‘News Banner’ test ...
As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a trusted, engagement-driven space.
69% of India’s top influencers violate disclosure ...
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.