WATCH spokespersons from Flipkart, Aircel and Digital Law & Kenneth talk about their favourite digital brand strategy of 2011
Campaign India spoke to Vikram Deshpande, senior manager, online marketing, Flipkart; Shashank Saksena, deputy general manager, Aircel; and Anil Nair, managing partner, Digital Law & Kenneth, about their favourite digital campaigns of 2011.
Nike's Bleed Blue campaign, Mahindra's digital campaign for XUV 500, DSP Blackrock Mutual Fund campaign, and the Anna Hazare campaign, were the ones that caught their fancy.
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Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
The new entity is structured around three key divisions—entertainment, digital streaming, and sports.
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Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.
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