Campaign India Team
Feb 12, 2016

Videocon d2h bills itself as the 'Khushiyon ki chatri'

Watch the TVC conceptualised by Mullen Lintas here

Videocon d2h, which claims to be 'India's fastest growing DTH service', has launched a TVC conceptualised by Mullen Lintas. 
 
The film starts with a group of school children playing a prank on a middle-aged man, throwing a water-filled balloon at him from the terrace. As he turns to look up, he notices something else. A young woman shooting pictures on a terrace next to a band jamming also notices something in the sky. A newly wed couple in a car, a young girl celebrating her birthday, a boatman on a river and children playing outdoors are among many others who are featured, as the camera captures the descent of Videocon d2h antennae from the sky, while the sound track bills them as the 'Khushiyon ki chatri' (Umbrella of happiness). A super introduces the brand as 'India's fastest growing DTH service' with over 525 channels and services.  
 
Credits 
 
Agency: Mullen Lintas
Creative team: Narendra Yadav, Vijay Asudani, Sajid
Account management: Kaushik Ghosh, Pratyush Gaur, Sanmesh Dalvi
EVP: planning: Aditi Patwardhan 
Production house: Topaki Productions
Source:
Campaign India

Related Articles

Just Published

3 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

3 hours ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

5 hours ago

PR Awards 2024: Shortlists, jury announced

Winners will be announced on 19 February at a grand celebration in Mumbai.

5 hours ago

Vim and Bollywood power couple spark a dishwashing ...

Rajkummar Rao and Patralekha lead Vim’s #EqualVow campaign, challenging outdated gender roles and inspiring couples to embrace shared responsibility.