Vivo India has launched a campaign featuring actor Sara Ali Khan for its range of Vivo Y Series smartphones. Conceptualised by Jungle and Havas Worldwide India, the film is an anthem which tells the story of how users can celebrate their individuality and style with the product’s sleek design and features.
The anthem begins with a catchy tune and sees Khan and her style crew members inspiring a designer with their Vivo phones which come in different colours with a glass finish.
Anupama Ramaswamy, CCO, Havas Worldwide India, said, “The campaign features the stunning Sara Ali Khan, one of the most popular actresses in Bollywood, and highlights the stylish design and advanced features of the Vivo Y series smartphones. ‘The vivo Y100 is a gorgeous phone and so the launch campaign needed to have style written all over it. And to bring this alive we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with vivo India to make it happen.”
Shai Samtaney, co-founder and director, Jungle, said, “It’s always fun working on a music video format and Sara brought a blast of amazing energy to the overall performance.’ said. ‘With music videos you have a longer duration to experiment with innovative ways of making your content engaging and memorable. We hope you all enjoy the film as much as we enjoyed making it.”
Rudra Mawani, executive producer, Jungle, added, "We are happy to have partnered with Vivo and Havas Worldwide India to produce the Vivo Y Series Style Anthem, which I’m sure audiences will all be grooving to as the tune is extremely sticky."
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