Campaign India Team
Mar 15, 2016

Vodafone brings back the pug to launch 'SuperNet' 4G

Watch the ad films conceptualised by Ogilvy & Mather here

 
Vodafone India has announced the launch of 'SuperNet', which is billed as a 'seamless network experience' for voice and data.
 
Drawing attention to the launch is the brand's mascot from its early days in India, the pug. In a throwback to the early films featuring the pug, the current campaign features a little boy with the pug in three 15-seconders conceptualised by Oglvy & Mather.
 
In one of the films (above), the boy and pug are engaged in a painting session. The boy paints 'SuperNet 4G' on the wall, before the duo add their hand-prints to the work. The film ends introducing Vodafone SuperNet 4G, pitching it as the 'World's largest 4G Network' and inviting customers to to upgrade to it.
 
The other films also follow the announcer format, in different scenarios.
 
Drum

 
Truck

 
Siddharth Banerjee, national head, brand communication and insights, Vodafone India, said, "We are delighted to bring back our much loved mascot ‘Cheeka’ the pug. Research has shown that the endearing Vodafone pug has had one of the most impactful and long standing connects with the Vodafone brand symbolic with our network. Our communication strategy for this launch was to highlight the benefits of our seamless network and service experience and who better to announce it than ‘Cheeka’ the pug!"
 
Credits
 
Client: Vodafone India
Agency: Ogilvy & Mather
NCD: Rajiv Rao
Source:
Campaign India

Related Articles

Just Published

17 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

18 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

18 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

20 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.