Campaign India Team
May 17, 2018

Weekend Watch: Blue Star powers the children

Watch the film conceptualised by Ogilvy and Mather here

Blue Star is back with its baby commercials. Ogilvy Mumbai has conceptualised a film for Blue Star Water Purifiers that showcases children possessing powers. What are these powers?

The film will answer that.

Credits:

Client:  Blue Star Water Purifers
Agency: Ogilvy Mumbai
Vice chairman and group CCO: Sonal Dabral
CCOs: Kainaz Karmakar , Harshad Rajadhyaksha, Sukesh Nayak
CDs: Trishna Parkash, Kumar Suryavanshi
Creative team: Trishna Prakash, Kumar Suryavanshi, Nikita Goswami, Jason Nathan Samuel
Account management: Prakash Nair, Walter Noronha, Smita Padmanabhan Menon
Brand planning: Prem Narayan, Nadia Miranda
Production house: 10 Films
Director: Raylin Valles
Producer: Shouvik Basu, Rachaita Vyas
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.