Patel has a degree in filmmaking and thirteen years of advertising experience, having worked with agencies like Lowe, Ambience (now Publicis Ambience) and Contract Advertising. Vera Desai, previously with Lowe Lintas, has also joined Law & Kenneth as group head copy and will work closely with Patel.
Commenting on the appointment, Anil S Nair, CEO, Law & Kenneth said, “Patel has been brought on board as a national resource. Besides other brands, she will mainly be heading the ITC Vivel business."