WATCH what James Thompson, Michael Wall, KV Sridhar, Stephen Kim, Jason Scott and Sonal Dabral had to say when asked about recent work coming from APAC that they found interesting, plus a roundup of events on Day 2
In keeping with the focus on Asian creativity at Spikes, we asked six industry experts to talk about some interesting pieces of work that they've seen in the region.
WATCH what Diageo's James Thompson, Lowe + Partners' Michael Wall, Leo Burnett India's KV Sridhar, Microsoft Advertising's Stephen Kim and Jason Scott, and Bates141's Sonal Dabral had to say.
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Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
The new entity is structured around three key divisions—entertainment, digital streaming, and sports.
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
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Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.
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