Campaign India Team
Apr 23, 2013

VIDEO: IAA Debate Verdict: Media fragmentation has not made the role of the creative agencies more important

WATCH glimpses from the IAA Debate in Goa presented by Dainik Bhaskar Group which saw Partha Sinha and Prasoon Joshi take on Anupriya Acharya and Vikram Sakhuja. Moderated by IAA’s Monica Tata, the verdict was in favour of the media agency duo.

The second edition of the IAA Debates, presented by the Dainik Bhaskar Group, took place at Zuri White Sands in Goa on 5 April 2013.

The topic for the event was ‘Growing media fragmentation has made the role of the creative agencies more important in brand communication.’ Post an intense and engaging debate that lasted an hour, the audience voted against the motion, delivering the verdict that media fragmentation has not made the role of creative agencies more important.

WATCH glimpses from the debate in the video above

Read the full story here

Source:
Campaign India

Related Articles

Just Published

6 hours ago

NDTV appoints Sucherita Kukreti as Senior Executive ...

NDTV has announced the appointment of Sucherita Kukreti as Senior Executive Editor & Prime Time Anchor, NDTV India.

11 hours ago

Not just a pour: The currency fuelling India’s ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.

12 hours ago

Tech-first agencies are reshaping APAC's marketing ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and performance-tied models are changing how brands buy and measure marketing.

13 hours ago

Omnicom looks to scale back DDB network amid ...

76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.