23% of GenZ can't survive more than an hour without a mobile phone

According to a study conducted by Sinch, 23% mobile phone users believe that they can't last more than an hour without their devices. 8% of them cannot leave their devices away from them for 15 minutes.

 

The study was conducted to celebrate 50 years of the first phone call made on a mobile phone. The first phone call on a mobile phone was made on 3 April 1973 by Marty Cooper in New York. 

 

The results are from an online survey which features 1,076 respondents across age groups.

 

Respondents claimed that they are more likely to give up the gym (41%), TV or radio (25% of millennials) and sex (22% of GenZ) than the mobile phone.

 

The report also revealed that consumers prefer communicating with businesses just as they do with their friends - via seamless conversations across multiple channels. Text messages were ranked by respondents as their favorite way of conversing with a business, followed closely by voice calls and emails. 

 

But 36% of the respondents stated that text messages from businesses are too impersonal. 25% of them are left frustrated when they can’t respond to a business text message.

 

The report further revealed that messages have a 98% open rate and 90% read rate within three minutes of receipt.

 

Robert Gerstmann, chief evangelist and co-founder, Sinch, said, “From the first mobile phone call 50 years ago, a communications revolution was born. This study underscores just how integral the mobile phone is to our everyday lives - with many prepared to give up their favorite things rather than their phones. Clearly, businesses that can invite their customers in for a true two-way conversation - whether by text, phone, social app, email, or chatbot - will be the winners today and in tomorrow’s mobile worlds. Yet companies often struggle to deliver personalised experiences at scale because channels, tools, and communications are siloed and not designed to work together with the customer at the center. We can see from a survey like this that consumer demand will drive businesses to change.”