Advertising Media PR Marketing Digital In-Depth
Vinita Bhatia
Apr 01, 2025

AB InBev India moves beyond sponsorships—Betting big on owned festivals

Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

Vineet Sharma, vice president–marketing and trade marketing, AB InBev India.

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