Advertising Media PR Marketing Digital Awards
Campaign India Team
Jun 02, 2024

Abby Awards: Leo Burnett wins big again on final day

3 Grand Prix, 35 gold, 52 silver and 123 bronze metals were awarded on the last day of the Abby Awards.

The Abby Awards received 3,506 entries from 273 companies.
The Abby Awards received 3,506 entries from 273 companies.

143 merits were acknowledged on the third and final day of Abby Awards 2024 in partnership with The One Show, during the recently concluded Goafest 2024.

A total of four Grand Prix, 35 gold, 52 silver and 123 bronze metals were awarded across the following categories:

  • Video craft
  • Audio
  • Branded content and entertainment
  • Green award
  • Brand activation and promotion
  • Diversity, equality and inclusion
  • Out of home (OOH)
  • Still print and still craft
  • Still digital
  • Audio visual, TV, cinema, digital, OTT—below one minutes duration and above, respectively
  • Young maverick Abby award
  • Health Abby
  • Red Abby

The awards received 3,506 entries from 273 companies. 23 jury chairs and 204 jurors across 23 categories were part of the judging process.

Famous Innovations bagged the Grand Prix for Mumbai Police’s Blockbuster Excuses campaign in the OOH (ambient media) public service category, while Leo Burnett India was awarded the Grand Prix  for Spotify India’s Feel the music with Shankar-Ehsaan-Loy campaign in the audio-visual TV, cinema, digital, OTT (Below 1 min duration)—services category. Maitri Advertising Works won the Grand Prix for Netflix’s Sex Education Shakeela's Driving School campaign under the audio—visual cinema, TV, digital, OTT (1 minute and above)—corporate, media, entertainment and others category.

The other winners were:

  • Creative agency: Leo Burnett India
  • Video craft of the year: Good Morning Films
  • Health specialist of the year: Havas Worldwide India
  • Brand activation and promotion: Leo Burnett India
  • Branded content and entertainment specialist: Leo Burnett India
Leo Burnett India bagged the lion's share of metals on Day Two of Abby Awards too, with a metal tally that stood at 26. It won in the 'Digital specialist agency of the year', 'Technology specialist agency of the year', 'Mobile specialist agency of the year' and 'Direct specialist agency of the year.
 
Exulting about the company’s wins across several classifications, Rajdeepak Das, chief creative officer of Publicis Groupe South Asia and chairman of Leo Burnett South Asia said, "The best thing about our win is that we are not winning in one category, but across multiple categories ranging from direct to tech to mobile to digital, and it really shows the depth and variety of work Leo Burnett creates.”  

Havas Worldwide India won the 'Health specialist of the year

Tilt Brand Solutions and the National Payments Corporation of India each snagged a gold medal for their respective campaigns—'Team Sa Bada Kuch Nahi: Sharma Ji' for Dream11 and 'RuPay—Slippery Spy.' Alongside the golds, they both clinched a silver and a bronze. L&K Saatchi & Saatchi bagged a silver and a bronze medal, in addition to a merit.

Mullenlowe Lintas Group walked away with a silver, a bronze, and a merit. VML India earned three bronze medals and two merits, while FCB Group India and Sideways Consulting secured a bronze each in the category. Cheil India, Fundamental, and Social Beat each added a merit to their achievements.

A highlight of the 2024 Abby Awards edition was the introduction of three new age categories—digital, mobile and technology—that collectively garnered 626 entries from 75 companies. Additionally, responding to industry demands, Abby Awards included the health category and new sub-categories in trending subjects like AI, virtual reality, and sustainable practices.

See the full list of day three winners below:

CREATIVE - DAY THREE
Category Sub Category Title Brand Winner Metal
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Riderless Pulsar Good Morning Films Gold
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Hum Kaagaz Se Zyaada, Neeyat Dekhte Hain  Piramal Finance Chrome Pictures Silver
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Together We Soar- Air India Air India Kulfi Collective  Silver
VIDEO CRAFT 17a: VIDEO CRAFT - Direction The Globe Tata Power Vanilla Films Silver
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Mind Charged, Body Charged! Charged By Thums Up Chrome Pictures Bronze
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Uncovering the Unseen Truth: #AndekhaSach REVEALED Samco Securities Chrome Pictures Bronze
VIDEO CRAFT 17a: VIDEO CRAFT - Direction ARMS DEAL Steadfast Shredders Ducktape Studios Bronze
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Deadly Affair Steadfast Shredders Ducktape Studios Bronze
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Did You Sleep Well? Sleepwell Good Morning Films Bronze
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Santa is late. Zomato  Petromax India Films Bronze
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Quick. Quicker. Ather. Ather Energy Vanilla Films Bronze
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Colgate Strong Teeth  Colgate Strong Teeth Chrome Pictures Merit
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Jab kuch baantna ho, batana ho, rishton ko sehatma Mother Dairy Dhara Edible Oil Electric Dreams Film Company Merit
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Lifeproof Bajaj Chetak Good Morning Films Merit
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Change is Growth PROTEAN Kali Collective India Merit
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Red Label -India's Social Network HUL - Brooke Bond Red Label Little Lamb Films Merit
VIDEO CRAFT 17a: VIDEO CRAFT - Direction It Starts with your name Starbucks India  The Yellow Umbrella Films Merit
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Team Sa Bada Kuch Nahi Dream11 Tilt Brand Solutions Private Limited Merit
VIDEO CRAFT 17a: VIDEO CRAFT - Direction HDFC Life- Headphone HDFC Vanilla Films Merit
VIDEO CRAFT 17a: VIDEO CRAFT - Direction Father & Son Apollo Endurace Tyres VML India Merit
VIDEO CRAFT 17b: VIDEO CRAFT - Editing Riderless Pulsar Good Morning Films Bronze
VIDEO CRAFT 17b: VIDEO CRAFT - Editing Air India - Together We Soar  Air India  Kulfi Collective  Bronze
VIDEO CRAFT 17b: VIDEO CRAFT - Editing Tata Power- The Globe Tata Power Vanilla Films Bronze
VIDEO CRAFT 17b: VIDEO CRAFT - Editing Hyundai Creta Hyundai  Bang Bang Mediacorp Merit
VIDEO CRAFT 17b: VIDEO CRAFT - Editing Team Sa Bada Kuch Nahi Dream11 Tilt Brand Solutions Private Limited Merit
VIDEO CRAFT 17b: VIDEO CRAFT - Editing Go Beyond Sameness Apollo Tramplr Tyres VML India Merit
VIDEO CRAFT 17d: VIDEO CRAFT - Cinematography Riderless Pulsar Good Morning Films Silver
VIDEO CRAFT 17d: VIDEO CRAFT - Cinematography Together We Soar- Air India  Air India Kulfi Collective  Silver
VIDEO CRAFT 17d: VIDEO CRAFT - Cinematography Tata Power- The Globe Tata Power Vanilla Films Silver
VIDEO CRAFT 17d: VIDEO CRAFT - Cinematography Go Beyond Sameness Apollo Tramplr Tyres VML India Bronze
VIDEO CRAFT 17d: VIDEO CRAFT - Cinematography Hyundai Creta Hyundai Motor India Ltd. Bang Bang Mediacorp Merit
VIDEO CRAFT 17d: VIDEO CRAFT - Cinematography Iodex UltraGel+ All Day Relief Iodex Leo Burnett India Merit
VIDEO CRAFT 17d: VIDEO CRAFT - Cinematography Swarn Banga : A Poetic Tribute to Bengal Reliance jewels SCARECROW M&C SAATCHI LIMITED Merit
VIDEO CRAFT 17d: VIDEO CRAFT - Cinematography The Unparents TVS Motor Company Superfly films Pvt. Ltd. Merit
VIDEO CRAFT 17e: VIDEO CRAFT - Music Riderless Pulsar Good Morning Films Silver
VIDEO CRAFT 17e: VIDEO CRAFT - Music Lifeproof Bajaj Chetak Good Morning Films Bronze
VIDEO CRAFT 17e: VIDEO CRAFT - Music Together We Soar- Air India  Air India Kulfi Collective  Bronze
VIDEO CRAFT 17e: VIDEO CRAFT - Music Tata Power- The Globe Tata Power Vanilla Films Bronze
VIDEO CRAFT 17e: VIDEO CRAFT - Music Quick. Quicker. Ather.  Ather Energy Vanilla Films Bronze
VIDEO CRAFT 17e: VIDEO CRAFT - Music Honthon se Laga Coca Cola Good Morning Films Merit
VIDEO CRAFT 17e: VIDEO CRAFT - Music Khayal Rakhne Waale Haath Savlon Good Morning Films Merit
VIDEO CRAFT 17e: VIDEO CRAFT - Music Bachpan Manao, Badhte Jao Bachpan Manao, Badhte Jao Siriti Merit
VIDEO CRAFT 17e: VIDEO CRAFT - Music Long Distance Love Catch Salt and Spices The Titus Upputuru Company Merit
VIDEO CRAFT 17e: VIDEO CRAFT - Music Father & Son Apollo Endurace Tyres VML India Merit
VIDEO CRAFT 17e: VIDEO CRAFT - Music MADE FOR THE MAIDAAN CALLED INDIA CULT.SPORT VML India Merit
VIDEO CRAFT 17f: VIDEO CRAFT - Special Effects Riderless Pulsar Good Morning Films Gold
VIDEO CRAFT 17f: VIDEO CRAFT - Special Effects Change is Growth PROTEAN Kali Collective India Silver
VIDEO CRAFT 17f: VIDEO CRAFT - Special Effects Mind Charged, Body Charged! Charged By Thums Up Chrome Pictures Bronze
VIDEO CRAFT 17f: VIDEO CRAFT - Special Effects Hyundai Creta Hyundai Motor India Ltd. Bang Bang Mediacorp Merit
VIDEO CRAFT 17f: VIDEO CRAFT - Special Effects Kia Seltos Badass Reborn Facelift Campaign Kia India  InnoceanWorldwide Communication Private Limited Merit
VIDEO CRAFT 17g: VIDEO CRAFT - Sound Design Riderless Pulsar Good Morning Films Bronze
VIDEO CRAFT 17g: VIDEO CRAFT - Sound Design Change is Growth PROTEAN Kali Collective India Bronze
VIDEO CRAFT 17g: VIDEO CRAFT - Sound Design Unshakeable Strength Greenpanel L&K Saatchi & Saatchi Bronze
VIDEO CRAFT 17h: VIDEO CRAFT - Casting Colgate Strong Teeth  Colgate Strong Teeth Chrome Pictures Silver
VIDEO CRAFT 17h: VIDEO CRAFT - Casting Maxkleen 'Duel' Maxkleen  Bang Bang Mediacorp Bronze
VIDEO CRAFT 17h: VIDEO CRAFT - Casting Uncovering the Unseen Truth: #AndekhaSach REVEALED Samco Securities Chrome Pictures Bronze
VIDEO CRAFT 17h: VIDEO CRAFT - Casting Mr. India Meets Google Pixel Google India FCB GROUP INDIA Bronze
VIDEO CRAFT 17h: VIDEO CRAFT - Casting Chhota Kaam? Urban Company Superfly films Pvt. Ltd. Bronze
VIDEO CRAFT 17h: VIDEO CRAFT - Casting Quick. Quicker. Ather.  Ather Energy Vanilla Films Bronze
VIDEO CRAFT 17h: VIDEO CRAFT - Casting Did You Sleep Well? Sleepwell Good Morning Films Merit
VIDEO CRAFT 17h: VIDEO CRAFT - Casting It Starts with your name Starbucks India  The Yellow Umbrella Films Merit
AUDIO 05b: AUDIO - FMCG - Personal Care, Home Care, Healthcare & Others Couple Hari Darshan Eggfirst Advertising  Gold
AUDIO 05b: AUDIO - FMCG - Personal Care, Home Care, Healthcare & Others Commentator Haridarshan Eggfirst Advertising  Merit
AUDIO 05b: AUDIO - FMCG - Personal Care, Home Care, Healthcare & Others Railway Announcer Haridarshan Eggfirst Advertising  Merit
AUDIO 05b: AUDIO - FMCG - Personal Care, Home Care, Healthcare & Others Newsreader Haridarshan Eggfirst Advertising  Merit
AUDIO 05d: AUDIO - Automotive Radio Silence Tata Motors FCB GROUP INDIA Bronze
AUDIO 05d: AUDIO - Automotive Jagat Bhaari - Bajaj RE: Rap-chik Rickshaw Bajaj Auto Ltd Leo Burnett India Merit
AUDIO 05f: AUDIO - Retail 3 Ka Dream Adidas Creative Land Asia  Merit
AUDIO 05g: AUDIO - Corporate, Media, Entertainment & Others BATTLE OF BREATH STAR SPORTS PRO KABADDI LEAGUE VML India Merit
AUDIO 05i: AUDIO - Use of Music BATTLE OF BREATH STAR SPORTS PRO KABADDI LEAGUE VML India Bronze
AUDIO 05j: AUDIO - Sound Design Radio Silence Tata Motors FCB GROUP INDIA Merit
AUDIO 05k: AUDIO - Script Couple Hari Darshan Eggfirst Advertising  Gold
AUDIO 05k: AUDIO - Script 3 Ka Dream Adidas Creative Land Asia  Merit
AUDIO 05k: AUDIO - Script Commentator Haridarshan Eggfirst Advertising  Merit
AUDIO 05l: AUDIO - Casting & Performance Couple Hari Darshan Eggfirst Advertising  Gold
AUDIO 05m: AUDIO - Use of Radio or Audio as a Medium The Noisiest Spots Samsung Galaxy A Cheil India Pvt Ltd Gold
AUDIO 05n: AUDIO - Use of Audio Technology Sounds of Budget DBS Bank India FCB GROUP INDIA Bronze
AUDIO 05n: AUDIO - Use of Audio Technology Bingo AI Meme Gallery ITC Bingo! Mad Angles Pixelfox Merit
AUDIO 05o: AUDIO - Voice-Activation Say It With Oreo Oreo India  Leo Burnett India Gold
AUDIO 05o: AUDIO - Voice-Activation The Noisiest Spots Samsung Galaxy A Cheil India Pvt Ltd Silver
AUDIO 05p: AUDIO - Branded Content / Podcasts Royal Stag Boombox Royal Stag Viacom18 Media Pvt Ltd. Silver
AUDIO 05r: AUDIO - Audio Led Creativity Say It With Oreo Oreo India  Leo Burnett India Silver
AUDIO 05r: AUDIO - Audio Led Creativity Sounds of Budget DBS Bank India FCB GROUP INDIA Bronze
AUDIO 05r: AUDIO - Audio Led Creativity Radio Silence Tata Motors FCB GROUP INDIA Merit
BRANDED CONTENT & ENTERTAINMENT 15a: BRANDED CONTENT & ENTERTAINMENT - Best fictional program, series or film where a client has successfully created a drama,comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital. Google PLay Live Google Communique Marketing Solutions Pvt Ltd Bronze
BRANDED CONTENT & ENTERTAINMENT 15a: BRANDED CONTENT & ENTERTAINMENT - Best fictional program, series or film where a client has successfully created a drama,comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital. Mr. India meets Google Pixel Google India FCB GROUP INDIA Bronze
BRANDED CONTENT & ENTERTAINMENT 15a: BRANDED CONTENT & ENTERTAINMENT - Best fictional program, series or film where a client has successfully created a drama,comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital. Shaleekas' Driving School  Sex Education Netflix Maitri Advertising Works Bronze
BRANDED CONTENT & ENTERTAINMENT 15a: BRANDED CONTENT & ENTERTAINMENT - Best fictional program, series or film where a client has successfully created a drama,comedy or mini-series around a product or brand including TV, mini-series, web series, cinema, DVD releases and online/digital. #AccessToCleanWater Astral Pipes Astral Limited Merit
BRANDED CONTENT & ENTERTAINMENT 15b: BRANDED CONTENT & ENTERTAINMENT - Best non-fiction program, series or film where a client has successfully created a reality,documentary or entertainment show around a product(s) or brand(s) including TV, mini-series,web series, cinema, DVD releases & online/digital. Daughters of Piplantri Astral Foundation White Rivers Media  Gold
BRANDED CONTENT & ENTERTAINMENT 15b: BRANDED CONTENT & ENTERTAINMENT - Best non-fiction program, series or film where a client has successfully created a reality,documentary or entertainment show around a product(s) or brand(s) including TV, mini-series,web series, cinema, DVD releases & online/digital. Brave New Art Lenovo Yoga FCB GROUP INDIA Silver
BRANDED CONTENT & ENTERTAINMENT 15b: BRANDED CONTENT & ENTERTAINMENT - Best non-fiction program, series or film where a client has successfully created a reality,documentary or entertainment show around a product(s) or brand(s) including TV, mini-series,web series, cinema, DVD releases & online/digital. The Smart Farm Lay's  Leo Burnett India Bronze
BRANDED CONTENT & ENTERTAINMENT 15b: BRANDED CONTENT & ENTERTAINMENT - Best non-fiction program, series or film where a client has successfully created a reality,documentary or entertainment show around a product(s) or brand(s) including TV, mini-series,web series, cinema, DVD releases & online/digital. Tata Motors - Durga Line - Women Assembly Line Tata Motors International Business TATA Motors Limited Bronze
BRANDED CONTENT & ENTERTAINMENT 15b: BRANDED CONTENT & ENTERTAINMENT - Best non-fiction program, series or film where a client has successfully created a reality,documentary or entertainment show around a product(s) or brand(s) including TV, mini-series,web series, cinema, DVD releases & online/digital. Reigniting Entrepreneurial Dream Of Every Homemake Britannia Marie Gold Mindshare Merit
BRANDED CONTENT & ENTERTAINMENT 15b: BRANDED CONTENT & ENTERTAINMENT - Best non-fiction program, series or film where a client has successfully created a reality,documentary or entertainment show around a product(s) or brand(s) including TV, mini-series,web series, cinema, DVD releases & online/digital. BATTLE OF BREATH STAR SPORTS PRO KABADDI LEAGUE VML India Merit
BRANDED CONTENT & ENTERTAINMENT 15c: BRANDED CONTENT & ENTERTAINMENT - Best brand or product integration into a feature film, existing TV show and/or series including TV, mini-series, web series, cinema, DVD releases & online/digital. Kho Gaye Hum Kahan x Tinder Tinder MTCH India Services Private Limited Gold
BRANDED CONTENT & ENTERTAINMENT 15c: BRANDED CONTENT & ENTERTAINMENT - Best brand or product integration into a feature film, existing TV show and/or series including TV, mini-series, web series, cinema, DVD releases & online/digital. UNDUNKI  Duolingo English Test  Digitas  Silver
BRANDED CONTENT & ENTERTAINMENT 15d: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of experiential events, creative positioning of a brand using events, festivals, flash mobs, installations, etc. Gatorade Turf Finder powered by Google Maps Gatorade Leo Burnett India Gold
BRANDED CONTENT & ENTERTAINMENT 15d: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of experiential events, creative positioning of a brand using events, festivals, flash mobs, installations, etc. Sign To Smile Campaign Happydent India Schbang Gold
BRANDED CONTENT & ENTERTAINMENT 15d: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of experiential events, creative positioning of a brand using events, festivals, flash mobs, installations, etc.  The Unforgettable Game  boAt  Digitas  Merit
BRANDED CONTENT & ENTERTAINMENT 15d: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of experiential events, creative positioning of a brand using events, festivals, flash mobs, installations, etc. Britannia- Dahi Handi Britannia Industried Limited ideacafe.agency Merit
BRANDED CONTENT & ENTERTAINMENT 15d: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of experiential events, creative positioning of a brand using events, festivals, flash mobs, installations, etc. Rongin Protekdin- Relaunch campaign Sunlight Mindshare Merit
BRANDED CONTENT & ENTERTAINMENT 15d: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of experiential events, creative positioning of a brand using events, festivals, flash mobs, installations, etc. Guardians Of The Heart 2.0 Manipal Hospitals Social Panga - Higa Digital Pvt. Ltd. Merit
BRANDED CONTENT & ENTERTAINMENT 15d: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of experiential events, creative positioning of a brand using events, festivals, flash mobs, installations, etc. Merry Christmas Takeover Tips Films TheSmallBigIdea Merit
BRANDED CONTENT & ENTERTAINMENT 15e: BRANDED CONTENT & ENTERTAINMENT - Best use of integration of user generated content. BGMI Ki Boli  Battlegrounds Mobile India Krafton India Bronze
BRANDED CONTENT & ENTERTAINMENT 15e: BRANDED CONTENT & ENTERTAINMENT - Best use of integration of user generated content. Bingo AI Meme Gallery ITC Bingo! Mad Angles Pixelfox Bronze
BRANDED CONTENT & ENTERTAINMENT 15e: BRANDED CONTENT & ENTERTAINMENT - Best use of integration of user generated content. HAPPY REBIRTHDAY Manipal Hospitals Social Panga - Higa Digital Pvt. Ltd. Bronze
BRANDED CONTENT & ENTERTAINMENT 15e: BRANDED CONTENT & ENTERTAINMENT - Best use of integration of user generated content. You Make My Break  KitKat India Social Panga - Higa Digital Pvt. Ltd. Bronze
BRANDED CONTENT & ENTERTAINMENT 15e: BRANDED CONTENT & ENTERTAINMENT - Best use of integration of user generated content. Courtroom UGC Pulse VML India Bronze
BRANDED CONTENT & ENTERTAINMENT 15e: BRANDED CONTENT & ENTERTAINMENT - Best use of integration of user generated content. Recreate Masterpiece vivo VML India Bronze
BRANDED CONTENT & ENTERTAINMENT 15f: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, creation of a music-based program or platform. Darr Nu Daraa MOUNTAIN DEW Leo Burnett India Bronze
BRANDED CONTENT & ENTERTAINMENT 15f: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of music Including music in original branded content, brand integration into music distribution or promotion, creation of a music-based program or platform. Royal Stag Boombox Royal Stag Viacom18 Media Pvt Ltd. Bronze
BRANDED CONTENT & ENTERTAINMENT 15g: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of offline media such as print, out of home, etc. Rongin Protekdin- Relaunch campaign Sunlight Mindshare Merit
BRANDED CONTENT & ENTERTAINMENT 15g: BRANDED CONTENT & ENTERTAINMENT - Best use or integration of offline media such as print, out of home, etc. Guardians Of The Heart 2.0 Manipal Hospitals Social Panga - Higa Digital Pvt. Ltd. Merit
BRANDED CONTENT & ENTERTAINMENT 15h: BRANDED CONTENT & ENTERTAINMENT - Best integrated entertainment content campaign which uses more than 2 media. Breakthrough Music  boAt  Digitas  Bronze
BRANDED CONTENT & ENTERTAINMENT 15h: BRANDED CONTENT & ENTERTAINMENT - Best integrated entertainment content campaign which uses more than 2 media. BBD - How to make mistakes, successfully? Flipkart Leo Burnett India Bronze
BRANDED CONTENT & ENTERTAINMENT 15h: BRANDED CONTENT & ENTERTAINMENT - Best integrated entertainment content campaign which uses more than 2 media. Aspirants break 4th wall.  Enter the world of UPSC Amazon Prime Video Interactive Avenues  Merit
BRANDED CONTENT & ENTERTAINMENT 15h: BRANDED CONTENT & ENTERTAINMENT - Best integrated entertainment content campaign which uses more than 2 media. Reigniting Entrepreneurial Dream Of Every Homemake Britannia Marie Gold Mindshare Merit
BRANDED CONTENT & ENTERTAINMENT 15h: BRANDED CONTENT & ENTERTAINMENT - Best integrated entertainment content campaign which uses more than 2 media. Royal Stag Boombox Royal Stag Viacom18 Media Pvt Ltd. Merit
GREEN AWARD 19a: GREEN AWARD - Planet Conservation The Smart Farm Lay's  Leo Burnett India Gold
GREEN AWARD 19a: GREEN AWARD - Planet Conservation The Biochar Project  Lay's India  Leo Burnett India Gold
GREEN AWARD 19a: GREEN AWARD - Planet Conservation Daughters of Piplantri Astral Foundation White Rivers Media  Gold
GREEN AWARD 19a: GREEN AWARD - Planet Conservation #UNPLASTICINDIA THE TIMES OF INDIA VML India Silver
GREEN AWARD 19a: GREEN AWARD - Planet Conservation The Gift of Ganga Lifebuoy Mullenlowe Lintas Group Bronze
GREEN AWARD 19a: GREEN AWARD - Planet Conservation Ac t for Mahseer Tata Power Company Limited  Tata Power Company Limited Bronze
GREEN AWARD 19a: GREEN AWARD - Planet Conservation Camel Wonderland  Camel Bombay Design Centre Private Limited Merit
GREEN AWARD 19a: GREEN AWARD - Planet Conservation Help Our Mountains Heal Axis Bank Publicis Communications Private Limited Merit
GREEN AWARD 19a: GREEN AWARD - Planet Conservation Duniya Apne Hawale Tata Power  Rediffusion Brand Solutions Pvt. Ltd. Merit
GREEN AWARD 19a: GREEN AWARD - Planet Conservation Green yatra Schneider  Tribes Communication Pvt ltd Merit
GREEN AWARD 19b: GREEN AWARD - Life on Land Daughters of Piplantri Astral Foundation White Rivers Media  Gold
BRAND ACTIVATION AND PROMOTION 13a: BRAND ACTIVATION & PROMOTION - FMCG - Foods & Beverages Gatorade Turf Finder powered by Google Maps Gatorade Leo Burnett India Bronze
BRAND ACTIVATION AND PROMOTION 13a: BRAND ACTIVATION & PROMOTION - FMCG - Foods & Beverages The Smart Farm Lay's  Leo Burnett India Merit
BRAND ACTIVATION AND PROMOTION 13a: BRAND ACTIVATION & PROMOTION - FMCG - Foods & Beverages Oreo Bola Mat Bol Oreo Leo Burnett India Merit
BRAND ACTIVATION AND PROMOTION 13b: BRAND ACTIVATION & PROMOTION - FMCG - Personal Care, Home Care, Healthcare & Others Harpic Loocator #BeFreeToPee Harpic India tgthr Merit
BRAND ACTIVATION AND PROMOTION 13e: BRAND ACTIVATION & PROMOTION - Services - Telecom Products and Services 100 Over Insurance ACKO Leo Burnett India Silver
BRAND ACTIVATION AND PROMOTION 13f: BRAND ACTIVATION & PROMOTION - Retail Desktop Ads IKEA Leo Burnett India Merit
BRAND ACTIVATION AND PROMOTION 13g: BRAND ACTIVATION & PROMOTION - Corporate, Media, Entertainment & Others #MakeTheChangeHappen The Telegraph ABP Pvt. Ltd. Silver
BRAND ACTIVATION AND PROMOTION 13g: BRAND ACTIVATION & PROMOTION - Corporate, Media, Entertainment & Others The Smart Farm Lay's  Leo Burnett India Bronze
BRAND ACTIVATION AND PROMOTION 13g: BRAND ACTIVATION & PROMOTION - Corporate, Media, Entertainment & Others Bridging The Invisible Gap P&G Shiksha Leo Burnett India Bronze
BRAND ACTIVATION AND PROMOTION 13g: BRAND ACTIVATION & PROMOTION - Corporate, Media, Entertainment & Others The Most Wanted Teacher Columbia Pacific Communities famous Innovations Merit
BRAND ACTIVATION AND PROMOTION 13g: BRAND ACTIVATION & PROMOTION - Corporate, Media, Entertainment & Others Floating Stories By Amul Amul FCB GROUP INDIA Merit
BRAND ACTIVATION AND PROMOTION 13g: BRAND ACTIVATION & PROMOTION - Corporate, Media, Entertainment & Others The Biochar Project  Lay's India  Leo Burnett India Merit
BRAND ACTIVATION AND PROMOTION 13g: BRAND ACTIVATION & PROMOTION - Corporate, Media, Entertainment & Others Guardians Of The Heart 2.0 Manipal Hospitals Social Panga - Higa Digital Pvt. Ltd. Merit
BRAND ACTIVATION AND PROMOTION 13h: BRAND ACTIVATION & PROMOTION - Public Service Untangling The Politics Of Hair STIR - Design Magazine FCB GROUP INDIA Silver
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION Bridging The Invisible Gap P&G Shiksha Leo Burnett India Gold
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION Chhota Kaam? Urban Company Superfly films Pvt. Ltd. Gold
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION It starts with your name Starbucks India  The Yellow Umbrella Films Gold
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION Floating Stories By Amul Amul FCB GROUP INDIA Bronze
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION Untangling The Politics Of Hair STIR - Design Magazine FCB GROUP INDIA Bronze
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION Women of Substance - Chemma Chekka Dabur Vatika Green Chutney Films Bronze
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION EatQual Colours McDonald's India (S&W) Hardcastle Restaurants Pvt. Ltd.  Bronze
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION Harpic Loocator #BeFreeToPee Harpic India tgthr Bronze
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION The Most Wanted Teacher Columbia Pacific Communities famous Innovations Merit
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION Long Distance Love Catch Foods Grapes Digital Private Limited Merit
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION Shaleekas' Driving School  Sex Education Netflix Maitri Advertising Works Merit
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION The Equity Bars Dasra Siriti Merit
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION Words of Pride Disney Star Network STAR India Pvt. Ltd.  Merit
DIVERSITY EQUALITY & INCLUSION 21: DIVERSITY EQUALITY & INCLUSION Daughters of Piplantri Astral Foundation White Rivers Media  Merit
OUT OF HOME 06a: OUT OF HOME (AMBIENT MEDIA) - FMCG - Foods & Beverages Gatorade Turf Finder powered by Google Maps Gatorade Leo Burnett India Silver
OUT OF HOME 06b: OUT OF HOME (AMBIENT MEDIA) - FMCG - Personal Care, Home Care, Healthcare & Others Stickers that turned SMA patients into criminals Roche  famous Innovations Gold
OUT OF HOME 06b: OUT OF HOME (AMBIENT MEDIA) - FMCG - Personal Care, Home Care, Healthcare & Others RAKSHA JYOTI  A LIGHT THAT FIGHTS Mortein Havas Worldwide India Merit
OUT OF HOME 06b: OUT OF HOME (AMBIENT MEDIA) - FMCG - Personal Care, Home Care, Healthcare & Others Tide vs. Holi Stains Tide Sociowash Media Pvt. Ltd. Merit
OUT OF HOME 06c: OUT OF HOME (AMBIENT MEDIA) - Consumer Durables Not so silent library Samsung Cheil India Pvt Ltd Silver
OUT OF HOME 06c: OUT OF HOME (AMBIENT MEDIA) - Consumer Durables Break Through Music - OOH boAt Imagine Marketing India Pvt Ltd Silver
OUT OF HOME 06e: OUT OF HOME (AMBIENT MEDIA) - Services Feel the music Spotify India Leo Burnett India Silver
OUT OF HOME 06f: OUT OF HOME (AMBIENT MEDIA) - Retail The Insta Smart Billboard Swiggy Instamart Tribes Communication Pvt ltd Gold
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STILL PRINT 01e: STILL PRINT - Services - Telecom Products and Services Tested By Fans MakeMyTrip Enormous Bronze
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AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE 04c: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) - Consumer Durables ARMS DEAL Steadfast Shredders Ducktape Studios Gold
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AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE 04c: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) - Consumer Durables Did you Sleepwell? Sleepwell Sideways Consulting Bronze
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AUDIO VISUAL TV CINEMA DIGITAL OTT 1 MINUTE ABOVE 04h: AUDIO – VISUAL CINEMA, TV, DIGITAL, OTT (1 minute and above) - Public Service Protect Little Riders TVS Ride4Safety Mullenlowe Lintas Group Silver
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INTEGRATED 07g: INTEGRATED - Corporate, Media, Entertainment & Others Most Ignored Rider SBI Life Mindshare Merit
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INTEGRATED 07h: INTEGRATED - Public Service #UNPLASTICINDIA THE TIMES OF INDIA VML India Bronze
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INTEGRATED 07h: INTEGRATED - Public Service MTV Question Marks Workshop MTV India Viacom18 Media Pvt Ltd. Merit
INTEGRATED 07h: INTEGRATED - Public Service Gyaan Se Dhyaan Se  UPI / NPCI  VML India Merit
YOUNG MAVERICK 20a: YOUNG MAVERICK ABBY AWARD - Art #UNPLASTICINDIA SEAL PRESS ALARM THE TIMES OF INDIA VML India-
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YOUNG MAVERICK 20d: YOUNG MAVERICK ABBY AWARD - FILM Bike Wali Taxi Sabse Saxi Rapido Enormous-
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Vasudha Roy		 Gold
HEALTH ABBY 16a: HEALTH ABBY - OTC Oral Medicines Vicks Khol India Bol Anthem Vicks Cough Drops L&K Saatchi & Saatchi Gold
HEALTH ABBY 16b: HEALTH ABBY - OTC Applications RAKSHA JYOTI  A LIGHT THAT FIGHTS Mortein Havas Worldwide India Silver
HEALTH ABBY 16e: HEALTH ABBY - Health & Wellness Tech Harpic Loocator #BeFreeToPee Harpic India tgthr Gold
HEALTH ABBY 16f: HEALTH ABBY - Brand-Led Education & Awareness RAKSHA JYOTI  A LIGHT THAT FIGHTS Mortein Havas Worldwide India Silver
HEALTH ABBY 16f: HEALTH ABBY - Brand-Led Education & Awareness Play & Learn Lifebuoy Mullenlowe Lintas Group Silver
HEALTH ABBY 16f: HEALTH ABBY - Brand-Led Education & Awareness Stickers that turned SMA patients into criminals Roche  famous Innovations Bronze
HEALTH ABBY 16f: HEALTH ABBY - Brand-Led Education & Awareness RAKSHA JYOTI  PROTECTION FOR OUR PROTECTORS Mortein Havas Worldwide India Bronze
HEALTH ABBY 16g: HEALTH ABBY - Non-profit/Foundation-led Education & Awareness The Heritage Walk Vision Next  Setu Advertising Private Limited Bronze
HEALTH ABBY 16g: HEALTH ABBY - Non-profit/Foundation-led Education & Awareness MTV Question Marks Workshop MTV India Viacom18 Media Pvt Ltd. Bronze
HEALTH ABBY 16h: HEALTH ABBY - Corporate Image & Communication The Cleft Cookie Britannia Good Day McCann Worldgroup India Gold
HEALTH ABBY 16h: HEALTH ABBY - Corporate Image & Communication Play & Learn Lifebuoy Mullenlowe Lintas Group Bronze
HEALTH ABBY 16h: HEALTH ABBY - Corporate Image & Communication Breastfeeding HIMALAYA BABYCARE R K SWAMY Bronze
HEALTH ABBY 16h: HEALTH ABBY - Corporate Image & Communication GREEN CORRIDOR Manipal Hospitals Social Panga - Higa Digital Pvt. Ltd. Bronze
HEALTH ABBY 16i: HEALTH ABBY - Health Services & Facilities Teeth Have Feelings Too Clove Dental Crayons Advertising Bronze
HEALTH ABBY 16i: HEALTH ABBY - Health Services & Facilities Breastfeeding HIMALAYA BABYCARE R K SWAMY Bronze
RED ABBY 18a: RED ABBY - Poverty, hunger, education Daughters of Piplantri  Astral Foundation  White Rivers Media  Silver
RED ABBY 18a: RED ABBY - Poverty, hunger, education Women In Energy  LUMINOUS POWER TECHNOLOGIES PVT. LTD. Grey Group Bronze
RED ABBY 18b: RED ABBY - Responsible consumption and Climate Action #UNPLASTICINDIA THE TIMES OF INDIA VML India Gold
RED ABBY 18b: RED ABBY - Responsible consumption and Climate Action The Biochar Project  Lay's India  Leo Burnett India Bronze
RED ABBY 18b: RED ABBY - Responsible consumption and Climate Action Daughters of Pipantri Astral Foundation White Rivers Media  Bronze
HEALTH ABBY 16c: HEALTH ABBY - OTC Products Aparajita AGEasy by Antara Havas Worldwide India Merit
HEALTH ABBY 16e: HEALTH ABBY - Health & Wellness Tech Ask Nestlé Nestlé India Digitas  Merit
HEALTH ABBY 16e: HEALTH ABBY - Health & Wellness Tech Aparajita AGEasy by Antara Havas Worldwide India Merit
HEALTH ABBY 16e: HEALTH ABBY - Health & Wellness Tech Art Therapy for Mental Health Wellbeing IIT Bombay Mood Indigo Laqshya Media Limited Merit
HEALTH ABBY 16f: HEALTH ABBY - Brand-Led Education & Awareness Don't Buy Cancer Reliance General Insurance ^atom network Merit
HEALTH ABBY 16f: HEALTH ABBY - Brand-Led Education & Awareness Sweet Nothings Reliance General Insurance ^atom network Merit
HEALTH ABBY 16f: HEALTH ABBY - Brand-Led Education & Awareness The Broken Gift Roche Products (India) Pvt. Ltd famous Innovations Merit
HEALTH ABBY 16f: HEALTH ABBY - Brand-Led Education & Awareness World Oral Health Day  Sensodyne  grey Merit
HEALTH ABBY 16f: HEALTH ABBY - Brand-Led Education & Awareness The Silent Campaign Fortis Healthcare Havas Worldwide India Merit
HEALTH ABBY 16f: HEALTH ABBY - Brand-Led Education & Awareness Preganews talking billboard Mankind Pharma Ltd  ideacafe.agency Merit
HEALTH ABBY 16g: HEALTH ABBY - Non-profit/Foundation-led Education & Awareness Art Therapy for Mental Health Wellbeing IIT Bombay Mood Indigo Laqshya Media Limited Merit
HEALTH ABBY 16h: HEALTH ABBY - Corporate Image & Communication Sickka - The World's First Mental Health Currency Cheil  Cheil India Pvt Ltd Merit
HEALTH ABBY 16h: HEALTH ABBY - Corporate Image & Communication Stickers that turned SMA patients into criminals Roche  famous Innovations Merit
HEALTH ABBY 16h: HEALTH ABBY - Corporate Image & Communication Unmask Cancer Apollo Cancer Center McCann Worldgroup India Merit
HEALTH ABBY 16i: HEALTH ABBY - Health Services & Facilities The Silent Campaign Fortis Healthcare Havas Worldwide India Merit
HEALTH ABBY 16i: HEALTH ABBY - Health Services & Facilities Handxiety 24/7 BrainTap Medulla Communications Pvt. Ltd. Merit
RED ABBY 18a: RED ABBY - Poverty, hunger, education RAKSHA JYOTI  A LIGHT THAT FIGHTS Mortein Havas Worldwide India Merit
RED ABBY 18a: RED ABBY - Poverty, hunger, education Pragati Ki Paathshaala – The School Of Progress  Castrol CRB Turbomax  Mindshare Merit
RED ABBY 18b: RED ABBY - Responsible consumption and Climate Action Green yatra Schneider  Tribes Communication Pvt ltd Merit

 

Source:
Campaign India

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