Campaign India Team
Feb 28, 2024

Accenture Song to acquire Mindcurv

Aims to expand its composable commerce capabilities

Accenture Song to acquire Mindcurv
Accenture has announced its acquiring Mindcurv, a cloud-native digital experience and data analytics company specialising in composable software, digital engineering and commerce services. 
 
With this acquisition, Accenture Song, a tech-powered creative group aims to further expand its commerce services for clients globally. The terms of the acquisition have not been disclosed. 
 
Founded in 2011, Mindcurv is a German company headquartered in Essen, providing end-to-end digital experience across several industries, including manufacturing, retail, consumer goods, life sciences and chemicals, and based across 13 different locations including the Netherlands, Spain and India, is set to join Accenture Song's commerce practice.
 
Max Morielli, president for Europe, the Middle East and Africa, Accenture Song, said, "With the acquisition of Mindcurv, Accenture Song continues to fortify its global offerings, blending creative thinking, technology and industry expertise. This strategic move will enhance our ability to provide innovative, tailor-made cloud solutions, empowering clients with an unparalleled end-to-end digital experience in commerce transformation. Together, with Accenture’s broader suite of services, our investment in AI and our ecosystem partners, we are increasing our ability to meet client’s customers’ needs."
 
Roland Mayr, market unit lead of Accenture Song in Germany, Austria and Switzerland, added, "The integration of Mindcurv into Accenture Song will signify an important step forward in our commitment to delivering comprehensive digital solutions. Mindcurv's proficiency in scalable digital platforms and cloud innovation complements Accenture Song's vision for pushing the boundaries of commerce transformation. Together, we're poised to redefine the digital landscape for businesses worldwide."
 
Amjad Liaquat and Nazareno Avila, the co-founders of Mindcurv, said, “Joining Accenture Song marks a pivotal moment for Mindcurv. Our strengths combined offer formidable end-to-end digital commerce services, combining innovation, creativity and global reach delivered through an integrative and balanced approach with the support of teams across the countries we operate in. We’re excited to lead the evolving digital landscape together."
 
Mindcurv is the latest in a series of acquisitions that Accenture Song has made to enhance customer offerings for clients, including Work & Co and GemSeek.
 

 

Source:
Campaign India

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