Since the early 1990s, the Agency of the Year Awards have existed to recognise inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications. The competition recognises excellence in local markets through five seperate regional competitions, plus the APAC and Network of the Year awards.
Below are the shortlists for the South Asia leg of the 2022 edition of the awards.
The winners will be announced through an on-ground event in Mumbai on 30 November, for which tickets can be purchased here. For more details contact Dinika Tahilramani.
| AGENCY CATEGORIES | ||
| Category | Agency | ID |
| India Creative Agency of the Year | BBDO INDIA | SA01.385721 |
| Leo Burnett India | SA01.384439 | |
| Ogilvy | SA01.384791 | |
| TBWA India | SA01.384101 | |
| Pakistan Creative Agency of the Year | Golden Circle | SA02.383837 |
| IAL Saatchi & Saatchi | SA02.384208 | |
| Ogilvy Pakistan | SA02.385149 | |
| Rest of South Asia Creative Agency of the Year | Magic Mango | SA03.386079 |
| MullenLowe Sri Lanka | SA03.384908 | |
| Phoenix Ogilvy | SA03.383532 | |
| SHIFT INTEGRATED | SA03.385606 | |
| India Digital Agency of the Year | Famous Innovations | SA04.386583 |
| Kinnect | SA04.384205 | |
| Mindshare India | SA04.385717 | |
| Ogilvy | SA04.384793 | |
| Wavemaker | SA04.386402 | |
| Pakistan Digital Agency of the Year | Digitz-Digitas | SA05.384210 |
| Golden Circle | SA05.383838 | |
| Mindshare Pakistan | SA05.386285 | |
| Ogilvy Pakistan | SA05.385153 | |
| Synite Digital | SA05.386299 | |
| Rest of South Asia Digital Agency of the Year | ISOBAR Sri Lanka | SA06.383159 |
| Mindshare Bangladesh | SA06.385635 | |
| Mindshare Sri Lanka | SA06.385685 | |
| Ogilvy Digital Sri Lanka | SA06.385743 | |
| Wavemaker | SA06.385139 | |
| India Media Agency of the Year | Carat | SA07.385373 |
| Initiative India | SA07.385044 | |
| Lodestar UM | SA07.385045 | |
| Mediacom, GroupM | SA07.386475 | |
| Mindshare India | SA07.385144 | |
| Wavemaker | SA07.386430 | |
| Pakistan Media Agency of the Year | Brainchild Communications Pakistan | SA08.386564 |
| Mindshare Pakistan | SA08.386273 | |
| mSIX&Partners | SA08.385621 | |
| OMD | SA08.384933 | |
| Rest of South Asia Media Agency of the Year | Dentsu Grant Sri Lanka | SA09.386366 |
| Mindshare Bangladesh | SA09.385476 | |
| Mindshare Sri Lanka | SA09.385660 | |
| Phoenix O&M | SA09.384722 | |
| Third Shift Media - Sri Lanka | SA09.385140 | |
| Wavemaker | SA09.385958 | |
| India PR Agency of the Year | Avian WE | SA10.383910 |
| MSL INDIA | SA10.385128 | |
| Value 360 Communications | SA10.385493 | |
| Pakistan PR Agency of the Year | No Shortlist | |
| Rest of South Asia PR Agency of the Year | No Shortlist | |
| Category | Agency | Brand | ID |
| South Asia Agency Marketer Partnership of the Year | BBDO INDIA | P&G | SA13.385723 |
| Leo Burnett India | P&G Whisper | SA13.384464 | |
| Leo Burnett India | Spotify India | SA13.384465 | |
| Mindshare India | Meesho | SA13.385702 | |
| Mindshare India | The Walt Disney Company | SA13.386169 | |
| South Asia B2B Marketing Agency of the Year | To be announced | ||
| South Asia B2C Marketing Agency of the Year | To be announced | ||
| Category | Agency | Market | ID |
| South Asia Best Culture | Famous Innovations | India | SA16.386585 |
| GroupM | India | SA16.385819 | |
| Interactive Avenues | India | SA16.385200 | |
| Mindshare | India | SA16.385776 | |
| White Rivers Media | India | SA16.385745 | |
| South Asia Best Place to Work | Essence | India | SA17.384947 |
| GroupM | India | SA17.385796 | |
| Interactive Avenues | India | SA17.385198 | |
| Synergy Denstu | India | SA17.386308 | |
| White Rivers Media | India | SA17.385666 | |
| South Asia Boutique Agency of the Year | Boutique Agency Network | Sri Lanka | SA18.385309 |
| Centrick Marketing Solutions | India | SA18.383178 | |
| Golden Circle | Pakistan | SA18.383839 | |
| South Asia Brand Design Agency of the Year | CONRAN DESIGN GROUP MUMBAI | India | SA19.386064 |
| Famous Innovations | India | SA19.386588 | |
| Landor & Fitch | India | SA19.384732 | |
| South Asia Brand Experience Agency of the Year | Activemedia | Pakistan | SA20.383196 |
| Dialogue Factory | India | SA20.385047 | |
| South Asia Consultancy of the Year | CX Practice at Merkle | India | SA21.386321 |
| Edelman India | India | SA21.383733 | |
| ITW Catalyst | India | SA21.386147 | |
| Mindshare | India | SA21.385555 | |
| Quantum Consumer Solutions, India | India | SA21.384887 | |
| South Asia Content Marketing Agency of the Year | To be announced | ||
| South Asia Customer Engagement Agency of the Year | No shortlist | ||
| South Asia Data Analytics Agency of the Year | dentsu X | India | SA24.386131 |
| HAVAS MEDIA GROUP INDIA | India | SA24.386387 | |
| Mindshare | India | SA24.385207 | |
| South Asia E-commerce Agency of the Year of the Year | Interactive Avenues | India | SA25.385218 |
| Mindshare India | India | SA25.385756 | |
| South Asia Event Marketing Agency of the Year | Activemedia | Pakistan | SA26.383197 |
| SHOBIZ HAVAS | India | SA26.385697 | |
| South Asia Independent Agency of the Year | Famous Innovations | India | SA27.386584 |
| Golden Circle | Pakistan | SA27.383840 | |
| Outreach Nepal | Nepal | SA27.384750 | |
| SoCheers | India | SA27.385779 | |
| White Rivers Media | India | SA27.385811 | |
| South Asia Influencer Marketing Agency of the Year | Kinnect | India | SA28.384204 |
| White Rivers Media | India | SA28.385808 | |
| South Asia Integrated Marketing Agency of the Year | BBDO INDIA | India | SA29.385728 |
| HAVAS GROUP INDIA | India | SA29.385775 | |
| ITW Universe | India | SA29.386360 | |
| Kinnect | India | SA29.384014 | |
| Mindshare India | India | SA29.385145 | |
| South Asia Market Research Agency of the Year | No Shortlist | ||
| South Asia Performance Agency of the Year | Interactive Avenues | India | SA31.385217 |
| Mindshare India | India | SA31.385755 | |
| South Asia Production Company of the Year | To be announced | ||
| South Asia Programmatic Agency of the Year | Mindshare India | India | SA33.385757 |
| Xaxis | India | SA33.384348 | |
| South Asia Social Media Agency of the Year | To be announced | ||
| South Asia Specialist Agency of the Year | Core Media Pakistan | Pakistan | SA35.383264 |
| Fractal Ink Design Studio | India | SA35.384017 | |
| HAVAS LIFE SORENTO | India | SA35.386395 | |
| Kinetic India & Pakistan | Pakistan | SA35.385151 | |
| White Rivers Media | India | SA35.385809 | |
| South Asia Talent Development Program of the Year | GroupM | India | SA36.385795 |
| HAVAS GROUP INDIA | India | SA36.385738 | |
| PEOPLE CATEGORIES | |||
| Category | Agency/Company | Nominee/Team | ID |
| South Asia Account Person of the Year | No Shortlist | ||
| South Asia Agency Head of the Year | Carat | Anita Kotwani | SA38.385385 |
| Famous Innovations | Raj Kamble | SA38.386586 | |
| HAVAS GROUP INDIA | RANA BARUA | SA38.386412 | |
| FCB Group India | Rohit Ohri | SA38.384388 | |
| BBDO INDIA | Suraja Kishore | SA38.385718 | |
| South Asia Channel/Engagement Planner of the Year | Mindshare | Baljeet Singh | SA39.385484 |
| Mindshare India | Geetika Chadha | SA39.385290 | |
| Mindshare | Jugal Kathuria | SA39.385170 | |
| Wavemaker | Sejal Lodaya | SA39.386290 | |
| Mindshare India | Shubham Nag | SA39.385154 | |
| South Asia Corporate Communications/Marketing Team of the Year | To be announced | ||
| South Asia Creative Person of the Year | BBDO INDIA | Hemant Shringy | SA41.385715 |
| Leo Burnett India | Rajdeepak das | SA41.384462 | |
| South Asia New Business Development Team of the Year | BBDO INDIA | BBDO Delhi | SA42.385956 |
| Carat | Carat New Business Strategy | SA42.385392 | |
| HAVAS WORLDWIDE INDIA | HAVAS WORLDWIDE INDIA NEW BUSINESS TEAM | SA42.386207 | |
| mSIX&Partners | mSIX&Partners | SA42.385625 | |
| Mindshare India | New Business Development Team | SA42.385672 | |
| South Asia Producer of the Year | No Shortlist | ||
| South Asia Strategic/Brand Planner of the Year | Wavemaker | Adhir Anand | SA44.386310 |
| Wavemaker India | Indranil Banerjee | SA44.385686 | |
| HAVAS MEDIA GROUP INDIA | SANCHITA ROY | SA44.386379 | |
| Wavemaker India | Santhosh Dodda | SA44.385159 | |
| Wavemaker | Vinita Shrivastav | SA44.386292 | |
| South Asia Young Achiever of the Year | GroupM | Clement Lewis | SA45.385793 |
| GroupM | Harita Desai | SA45.386053 | |
| BBDO INDIA | Harshil Shah | SA45.385731 | |
| Mindshare | Tanya Agarwal | SA45.385658 | |
| South Asia Young Business Leader of the Year | Famous Innovations | Mithila Saraf | SA46.386587 |
| Mindshare | Puja S Chauhan | SA46.385746 | |
| Mindshare | Sanaa Jummal | SA46.385158 | |
| South Asia Marketer of the Year | To be announced | ||
| Category | Brand | Market | ID |
| South Asia Brand of the Year | Boost | India | SA48.385769 |
| Disney+ Hotstar | India | SA48.385740 | |
| P&G | India | SA48.385720 |
Note: In categories with three or fewer entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.
See more Agency of the Year coverage here.
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