The Asian Marketing Effectiveness & Strategy Conference & Awards (AMES) 2016 has announced its first set of speakers. The event is to be hosted in Singapore on 31 May 2016.
The speakers enlisted thus far, and the topics they will address, are:
- Erik Hermanson, global head of marketing – mobile, ASUS and Seton Vermaak, head of strategy at Razorfish Hong Kong, on how ASUS evolved to be a global player in 2015
- Tom Voirol, VP strategy, Critical Mass, on what it takes to become a digitally native brand
- Natalie Gruis, head of strategy planning at TBWA\Singapore, on the unique challenges for 21st century brands and how agencies can stay relevant
- Kristian Barnes, CEO of Vizeum APAC, and Maunik Thacker, SVP – marketing, Marina Bay Sands, on how technology vulnerability can be turned into sustainable and competitive business processes, to drive growth
- Christian Bartens, CEO and founder, Datalicious, on the case for data driven decision-making, through a study of disparity between channels marketers are investing in and the actual media consumption behaviour of consumers
- Stephen Tracy, data and insight lead, SEA, SapientNitro, on building a successful analytics programme through a ‘people-first’ strategy
- Jane Lin-Baden, CEO, Isobar China group and Kelvin Long, co-founder and CTO, Unionpay Smart, on their recent data partnership to establish how diversified data drives smart marketing
Andrea Hayes, festivals director, said, “The Asian Marketing Effectiveness & Strategy Conference represents a carefully curated selection of great speakers, critical topics, and interesting viewpoints. It offers real insights into marketing strategies and will empower delegates with fresh, innovative ideas and an understanding of the importance of marketing effectiveness.”
The last date for early bird registration is 30 March 2016. AMES also offers discounted registration package for delegates under 30.
More at www.ames.asia.
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