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Jan 13, 2009
Anant’s blog: Brands Under Fire
What does a brand do in times of trouble? What roles can advertising and communication play in times such as these?These were questions that Ivan Arthur and Kurien Mathews wanted answers to, and, on behalf of the Subhas Ghosal Foundation, laboured, with the active help of 13 communication professionals, to produce a study that attempted at providing answers.
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