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Dec 22, 2009
Anant's blog: Looking ahead at 2010
As we come to the end of 2009, a few stray thoughts and observations (all my own work).Like, the year will begin with a bang with the announcement of who has won the Unilever account in India. I wait with bated breath.Like, the Hindi GEC space will see more and more action, more reality shows, more stress for senior management in the GECs and lots of moolah for the production houses.Like, English print media in the general news space will be under more pressure next year, both in terms of lower circulation and lower yields.
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