Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Oct 12, 2009
Anant’s blog: Of elections and opportunities
During the last assembly elections in Maharashtra, I was fortunate to be permitted by two candidates to sit in on all their strategy sessions.Unfortunately, there was hardly any strategy involved in their discussions.I wanted to see if there was any science in what they were doing.There wasn’t. To me, voter targeting was all science. If you applied science and mathematics, you could improve your chances of winning manifold.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Just Published
Advertising
3 hours ago
'Not every brand or company needs to build AI': ...
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
Advertising
3 hours ago
Strategic advertising trumps conventional ads ...
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Advertising
4 hours ago
Moves and wins roundup: Week of 17 March
Our weekly roundup of the latest appointments and account wins news from BBH India, JioStar, Salt Brand Solutions, Montreux Festival 2025, Trailytics, and many more.
Advertising
5 hours ago
Snap AR ads are not interruptions; they have become ...
The global director of Arcadia AR Creative Studio says AR is a powerful engagement tool, with four out of five brands on Snap seeing significant results.
