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During the last assembly elections in Maharashtra, I was fortunate to be permitted by two candidates to sit in on all their strategy sessions.Unfortunately, there was hardly any strategy involved in their discussions.I wanted to see if there was any science in what they were doing.There wasn’t. To me, voter targeting was all science. If you applied science and mathematics, you could improve your chances of winning manifold.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
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