Campaign India Team
May 12, 2020

Anita Nayyar joins Zee5

The OTT player also announces appointments of Jayesh Easwaramony and Dhruvadeep Roy

Anita Nayyar joins Zee5
Zee5 has announced the appointment of Anita Nayyar, Dhruvadeep Roy and Jayesh Easwaramony.
 
Nayyar, who was previously CEO at Havas Media Group, India and South East Asia, has taken over as head of customer strategy and relationships.     
 
Easwaramony joins as a consultant to drive advertising, user data and audience related initiatives. He was formerly driving the Apac business of InMobi.  
 
Roy is taking over as director product – AdTech. He was leading platforms and product at DAZN Sport Streaming Service across the UK, US, Canada and Apac. 
 
Tarun Katial, CEO, ZEE5 India, said , “I am ecstatic to share that ZEE5 has already taken a step towards flagging-off its next phase of growth by welcoming three acclaimed leaders of the industry to lead the advertising tech business. I welcome Anita, Jayesh and Dhruvadeep to the ZEE5 team and I am confident that their experience will further enable ZEE5 to achieve even greater heights. This current strengthening of our leadership team is line with a clear focus to build a robust digital advertising eco-system like no other.” 
 
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Zepto and boAt's festive ad hits the right note

Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.

17 hours ago

From leaks to locks: Ensuring piracy-free OTT ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

2 days ago

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.