Campaign India Team
Jul 04, 2022

BoAt elevates Prejith Narayan as chief business officer

Was senior vice president, sales and marketing

BoAt elevates Prejith Narayan as chief business officer
BoAt has announced the elevation of Prejith Narayan as chief business officer. 
 
Prior to this, he was senior vice president, sales and marketing. 
 
In addition to Narayan, the earwear audio brand has also made several additions to its leadership team with an aim to scale its growth. 
 
Rakshit Gupta is now the head of customer experience, while Vibhor Jain was appointed as head of e-commerce. Gupta moves from Swiggy, where he was director, operations strategy, whereas Jain moves from Tata Cliq, where he was category head. 
 
Vivek Gambhir, CEO, Imagine Marketing, said, “Over the years, under the inspiring leadership of Aman and Sameer, our co-founders, the company has been successful in rapidly scaling up the business and delivering profitable growth. For our next growth phase, we are elated to expand our team and welcome dynamic and talented leaders who will help us chart the way and take Imagine Marketing to the next level. As we grow, we will continue to scout for great talent to add across multiple functions.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

2 hours ago

Zepto and Mamaearth fast-track sustainability this ...

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.

2 hours ago

AI meets authenticity: The future formula for brand ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

6 hours ago

Will user-generated content dominate brand ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.