Campaign India Team
May 15, 2008

Breaking News: Maxus scoops Essar's corporate brief

Maxus has landed the media duties for Essar Group's corporate account, estimated to be around $ 9 million. This is the first time the conglomerate will launch a corporate campaign aimed at improving consumer and investor perceptions of the company, possibly going along with the current trend of business houses such as The Aditya Birla Group and The Times of India rolling out high visibility campaigns. With the win, Maxus holds the entire Essar portfolio, except for the mobile stores division.

Breaking News: Maxus scoops Essar's corporate brief

Maxus has landed the media duties for Essar Group's corporate account, estimated to be around $ 9 million. This is the first time the conglomerate will launch a corporate campaign aimed at improving consumer and investor perceptions of the company, possibly going along with the current trend of business houses such as The Aditya Birla Group and The Times of India rolling out high visibility campaigns. With the win, Maxus holds the entire Essar portfolio, except for the mobile stores division. Though, it is not clear if a pitch was called, Starcom was also believed to be in the race for the account. 
 
 Corrigendum: Earlier in the day, the figure was inadvertently mentioned as nine million rupees.

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

8 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

10 hours ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

10 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.