Campaign India Agency Report Card 2011: Maxus

Ownership: WPP

Key Personnel: Ajit Varghese, MD Maxus – South Asia, Deepak Gujrati, finance head, Kartik Sharma, Maxus West, Mausumi Kar & V Narayan, Maxus North, Sanchayeeta Verma, Maxus South, Priti Murthy, national insights, Sidharth Parashar, national trading, Swati Mohan, Maxus ESP, Shashank G, Maxus Brand Activation

Account won: Policy Bazaar.com, Myntra.com, Falcon Associates, Nimbus Communications, ICC World Cup, SC Johnson(global), TRRAIN, Mathrubhumi    

Account lost: VIP Industries

Super Zoozoo made an impression this year as Vodafone’s 3G campaign; something both Maxus and Ogilvy can take credit for. The agency also made news on the digital front for its work on Tanishq. Maxus picked up the most metals at the Media Abbys, a Silver at Cannes Lions and garnered the second runner up position at the Emvies 2011. The jury believed it has been a good year for the agency and the clutterbreaking work will continue in 2012.
How Campaign India rates the agency: 8

How Maxus rates itself: 9
Maxus work continued to be recognised at the industry forum like Goafest, Emvies, AdClub and won highest number of metals in two out of three major award functions in 2011.

A hugely satisfying year with not just organic growth, but also, highest ever new business rolling in 2011 leading to billing growth of 50 percent. Profile clients like L’Oreal, Parle, Akzo Nobel, MaxBupa, Google continue to put their trust on Maxus which makes it the only “dominant profile agency” in India over last five years. Not just in India, Maxus continues to make its presence felt in South Asia with launch of Maxus in Sri Lanka, wins like Telenor in Pakistan, Grameen Phone and Nestle in Bangladesh. Globally the fastest growing agency (25 percent+) under the able leadership of Kelly Clark .