Campaign India Agency Report Card 2011: MEC

How Campaign India rates the agency: 6

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Campaign India Agency Report Card 2011: MEC

Type of agency: Media

Ownership: WPP

Key Personnel: Shubha George, COO, South Asia, T Gangadhar, MD, India, Dinesh Vyas, GM and SBU head, Atrayee Chakraborty, SBU head, Ashish Tela, SBU head, Rajendra Prasad, SBU head, Shweta Singh, SBU head, Zubin Tatna, national director – integrated planning, Hariharan Vishwanath, national director- trading, Geetha Shiv, national director, analytics and insight, Rajneesh Chaturvedi, national director – MEC Access, Suraj Nambiar, Head – MEC Interaction, Ramanathan Iyer, finance director

Account won: FlipKart, Hindustan Motors, HARMAN International, Legrand, DNA, OCM Suitings, Central Park

Account lost: None reported

MEC managed to maintain their existing businesses like Colgate, CavinKare and Reliance Communications and added accounts like Flipkart, Hindustan Motors and Harman International. There wasn’t very marquee work (leaving aside the work on Flipkart) to be seen on these accounts though, that MEC could take credit for. The agency won two Silvers at Goafest and a Bronze at the Emvies. The agency has the talent and the accounts to make a difference like its sister agencies Mindshare and Maxus; 2012 would be the year to take giant strides on that front.
How Campaign India rates the agency: 6

How MEC rates itself: 7.5
After a scorching run at the new business box office in 2010 (Zee, Mercedes Benz, Colgate Palmolive and Reliance Communications), 2011 has been the year of consolidation at MEC. Having said that, we still had significant new business wins this year – FlipKart, Hindustan Motors, Harman, Legrand and OCM, to name a few. We haven’t lost a single business in 2011. We continue on our quest towards offering a truly integrated product – borne out by the successful track record of our two divisions – MEC Access (entertainment, sports, sponsorships, activation) and MEC Interaction (digital display, social, search and mobile). Our cutting-edge analytics successfully predicted the ICC World Cup TV ratings right down to the T. Our staff attrition has been well below industry average. All things considered, a satisfying year.