Through this new series, Campaign India lists brand associations with big film releases
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The report shows NVIDIA’s surge, and how Indian IT firms are shaping the AI-first future.
90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.
Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive experiences, blending sensory thrills and efficiency to reshape consumer behaviour and brand loyalty.
From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.
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