Campaign India will be part of a relaunch that will take place in mid July this year. The move is part of a global revamp that will see sister title Media being rebranded as Campaign Asia-Pacific on 17 June. Campaign India's website will be revamped by the end of July 2010.
The Campaign Asia platform will host the India, China and Singapore sites, with each of the regions having their own website, to further strengthen coverage of these markets. The new format will give readers access to breaking news and opinion pieces by leading figures from specific markets, as well as providing full coverage of developments across the Asia-Pacific region. Readers can also look forward to a new and improved rankings and research section with news of the latest pitches, business wins and ad spend figures in each market.
In addition, space has been created to offer more content from all disciplines, including advertising and creative, marketing, media, PR and digital, with dedicated news and video interviews, profiles and Q&A sessions featuring leaders and experts in each field and market. A more sophisticated search function will let readers filter by market, keyword and brand to access relevant content.
"This is a really exciting investment through which we can network our editorial teams in Hong Kong, China, Singapore and India under one online brand to increase the depth of our coverage in local markets and improve our regional perspective," says Dan Cotton, strategy director of Haymarket Asia.
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