
"No focus group in the history of the world has ever written a good story."Chuck Porter (pictured), co-chairman, Crispin Porter + Bogusky "At Google, we believe in prosperity through partnership."Henrique de Castro, managing director of European sales and media solutions, Google
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Written by Meta CMO and VP of analytics Alex Schultz, the book guides business leaders in marketing strategies for the digital era.
Stability AI’s models and workflows to be integrated with WPP’s AI-driven operating system, WPP Open, to help it transform visual content creation.
Zomato’s transition to Eternal serves as an example of how brands can leverage influencer marketing to amplify their rebranding efforts and reshape consumer perceptions, says Dot Media CEO and co-founder.
First set of results since Havas was spun off from Vivendi.