"No focus group in the history of the world has ever written a good story."Chuck Porter (pictured), co-chairman, Crispin Porter + Bogusky "At Google, we believe in prosperity through partnership."Henrique de Castro, managing director of European sales and media solutions, Google
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As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
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From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
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