Cannes Lions 2014: ‘Creativity in Action’

The Cannes Lions International Festival of Creativity, taking place from 15 to 21 June, will focus on the theme 'Creativity in Action’.

 

The programme will focus on how to find the inspiration that sparks new creative ideas and effective ways to turn inspiration into real innovations, ultimately putting creativity into action, said organisers.

 

Seminars will be presented by speakers includeing: David Lubars, creative officer, BBDO Worldwide and chairman of BBDO North America; Chuck Porter, chief strategist, MDC Partners and chairman, Crispin Porter + Bogusky; PJ Pereira, co-founder, chief creative officer, Pereira & O’Dell; Sir Martin Sorrell, founder, chief executive, WPP; and Colleen Decourcy, global executive creative director, Wieden+Kennedy.

 

Alongside this, leaders from global technology companies are also set to take stage, including Sheryl Sandberg, chief operation officer, Facebook; Marissa Mayer, CEO, Yahoo; and Ben Silbermann, co-founder and CEO, Pinterest. 

 

As a new addition to the content programme for 2014, ‘Insights with the Jury’ sessions will give delegates the opportunity to hear from a selection of the jury presidents and get a unique understanding of how the jury came to their final decisions on the metal-worthy work. Sessions will feature Susan Credle, president, Promo and Activation Lions jury; Jaime Robinson, president, Mobile Lions jury’ and Susan Bonds, president, Cyber Lions jury.

 

About the content, Philip Thomas, CEO, Lions Festivals said, “Cannes Lions exists to inspire its delegates. The creative legends dominating the Festival programme are joined by others from outside our industry, from Hollywood stars to pilots and scientists, movie directors, authors and thinkers. It promises to be thought-provoking all week long.”

 

‘Lions Live’ will also deliver live streaming across the globe of selected seminars on the Cannes Lions YouTube channel, based on public voting.