Carat bags media duties of Spire Edge

Carat Media has been appointed by Spire World as their media agency of record for the IT Park project at Manesar (Harayana) – Spire Edge. This latest win followed a two-way pitch involving Lintas Media and Carat. The account size is expected to be in the range of Rs 15 crore.

Spire World is the specialized marketing services arm of Millennium Spire Limited (MSL), Singapore, an Indian Real Estate FDI investor that has engineered the FDI funding for Spire Edge. MSL is managed by the Millennium Global group (with global assets under management in excess of US$12.8 billion as of December 2008). Millennium Spire, with its expertise in real estate development, project management and investment management   expertise, is partnering many innovative developments across India. 

Announcing the appointment, Anil Kumar, executive director – marketing said, “We were looking for a media agency that could give strategic advice to our overall marketing efforts - in a holistic manner, not just better ATL usage or better media buying. In Carat we have found the right partners on all counts.”