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Jogesh Lulla of Cornerstone Sport and Entertainment along with MX Player's Karan Bedi explain how they broke the digital code for two recent launches
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.