DDB MudraMax to handle digital media for Ministry of Tourism

DDB MudraMax has announced that it recently won the digital media duties of the Ministry of Tourism, Government of India, following a pitch process.

The Ministry of Tourism is the nodal agency for formulation of national policies and programmes to co-ordinate activities of Central, State and Union Territory Governments and the private sector, for the development and promotion of tourism.

On winning the account, Sathyamurthy Namakkal, president, DDB MudraMax - Media, said, “It is a good endorsement of our digital talent and the team is working round the clock to deliver interesting digital solutions for this initiative.”