According to a Sharechat and Moj report, 59% of India will prioritise discounts and offers before making purchases during the festive season. The second biggest priority (28%) would be the brand and then comes features and specifications (20%) followed by recommendations from friends and family (19%).
The sample size for the report was 2,355 respondents aged between 20-50.
The #FestiveFeeling Report also revealed that 47% the respondents will be looking to spend INR 10,000 or more on festive purchases, that's about 2.5 times more than last year. 48% of these respondents are looking to spend more than INR 20,000. 66% of the respondents have claimed they'll be using savings to make purchases.
Among the categories, clothing tops with 54% of the respondents aiming to add to their fashion wardrobe. This is followed by 'home improvement' at 37% and mobile phones at 30%.
Automobiles
Among the respondents who claimed that they are looking to purchase a two-wheeler during the festive season, 40% of them stated that it's their first two-wheeler. 36% said they were upgrading to an advanced vehicle, while 24% are making a switch to EVs.
In the four-wheeler category, 41% are looking to upgrade to a bigger vehicle. 40% are buying their first four-wheeler and 19% are looking to switch to an EV.
When purchasing an automobile, the top reason is the product quality, followed by features and brand image.
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