Campaign India Team
Feb 14, 2013

Discovery Channel Magazine to be launched in India

Monthly to be launched by Discovery Networks Asia-Pacific in partnership with India Today Group

Discovery Channel Magazine to be launched in India

 

Discovery Networks Asia-Pacific and the India Today Group have announced a partnership to launch the Discovery Channel Magazine in India.
 
Mirroring genres on the channel, the monthly magazine will cover topics including nature, adventure, marvels, sci-tech, history, the universe, forensics, seekers, survival, info-tech, psychology and the environment.
 
Rahul Johri, senior vice president and general manager - South Asia, Discovery Networks Asia-Pacific, said, “Discovery Channel Magazine will provide additional touch points for our viewers and will serve as an extension of Discovery Channel’s ability to satisfy their curiosity on a broad range of subjects. We are delighted to launch the magazine in partnership with the India Today Group - one of India’s leading and most respected media companies.”
 
Ashish Bagga, CEO, India Today Group, said, “India’s growth and the exposure of the average Indian to the world have created a market for globally acclaimed quality knowledge products. Discovery Channel Magazine with its high quality content will fill the void in this space in the Indian market. We are excited to launch this magazine and feel strongly that this will add to the vast portfolio of diversified, market leading products of the India Today Group and will add to the depth of our relationship with our customers.”
 
Discovery Channel Magazine is currently available on stands in Australia, Hong Kong, Indonesia, Malaysia, Taiwan, New Zealand, Philippines, Singapore and Thailand. It is available via subscription in several other Asian markets.
Source:
Campaign India

Related Articles

Just Published

11 hours ago

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.

13 hours ago

Magnite launches audience activation solution

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.

16 hours ago

Celebrating the winning alliance of human dreams ...

INSIDE THE AD: Shriram Finance's latest ad campaign, 'Together We Soar/Judenge, Udenge', captures the game-changing potential of combining individual aspirations with credit assistance.

1 day ago

Why traditional programmatic is holding you back

The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.