To focus on digital with a soon to be launched mobile app
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
WPP Media has been appointed to manage Orient Electric’s integrated media mandate across channels, aligning creativity, data and performance to support business growth.
Expanding upon his current remit as CCO of BBH India, Bhattacharya will drive Propagate India’s creative vision and sharpen its digital craft.