Campaign India Team
Sep 27, 2022

Dream Sports gets Anantha Sundararajan as chief data officer

Moves from Novartis

Dream Sports gets Anantha Sundararajan as chief data officer
Dream Sports has announced the appointment of Anantha Sundararajan as CDO (chief data officer). 
 
He will be responsible for enhancing the sports technology company’s fan experience, engagement and trust of its growing user base across its portfolio companies. He will also oversee the creation and utilisation of data led assets, products and capabilities through technology innovations. 
 
 Sundararajan will be based in Mumbai and report to Harsh Jain, CEO and co-founder, Dream11 and Dream Sports.
 
He moves from Novartis, where he was head DSAI (data science and artificial intelligence) and CDO. 
 
Jain said, “As a pure-play sports tech company, where data drives all our decisions, we are delighted to have Anantha onboard to formulate and drive our AI and Data vision. His deep expertise will help us further evolve our cutting-edge data led innovations for superior and personalised fan engagement. We are confident that under Anantha’s leadership, Dream Sports will continue to champion the highest standards of user experience and help Indian and global sports fans engage even more  with their favourite sports.”
 
Sundararajan said, “This is a very exciting time for the sports technology sector in India, where companies like Dream Sports with their data-centric approach offer a differentiated fan experience to make sports better. I look forward to being a part of this incredible journey of Dream Sports to bring the ultimate experience to fans at speed, scale and consistency working collaboratively with all of the Dream Sports group of companies.”
 
With up to 25 years of experience, he has also worked with companies like Reliance Jio Payments Banks and Flipkart, among others. 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

1 day ago

Zepto and Mamaearth fast-track sustainability this ...

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.

1 day ago

AI meets authenticity: The future formula for brand ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

1 day ago

Will user-generated content dominate brand ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.