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Eventfaqs has called for entries for the first edition of the Events and Experiential Marketing awards. The last date for submitting the entries is January 31, 2009. The awards will take place on March 6.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
It will manage the brand's public relations and brand communications during its next growth phase.