FCB Ulka ropes in Debarpita Banerjee to head North and East

FCB Ulka has appointed Debarpita Banerjee as president – North and East. She will also head the branded content division, which is to be launched ‘soon’.

 

Banerjee moves from National Geographic and Fox International India channels, where she headed marketing and communications.  

 

Rohit Ohri, group chairman and CEO, FCB India, said, “I am confident that Debbie will bring to the FCB Ulka Delhi operation the dynamic leadership that it needs. With her multi-faceted experience she has an extraordinary ability to think ‘integrated’ which is a key skill for new age leadership in the communication business. Her mandate is also to open up markets beyond NCR and in the East which will be an integral part of our growth strategy at FCB Ulka.”

 

Nitin Karkare, CEO, FCB Ulka, said, “I see huge potential in Delhi and it is going to be a critical chapter in FCB Ulka’s growth story. Debbie brings very solid experience across categories and I am delighted to have her driving this market for us.”

 

Banerjee added, “I am excited to join the FCB Ulka Group and Rohit’s team.  For me this will always be the organisation that created memorable advertising, which clearly stood out in its category. Whether it was the Whirlpool mom or the catchy Doodh Doodh campaign, it’s easy to start remembering the solid body of work.  Am looking forward to being here and growing brand FCB Ulka, through creating work that makes a difference in the marketplace.”

 

Banerjee brings with her 19 years of experience, including 15 in advertising across JWT, Leo Burnett and RK Swamy/BBDO.