Campaign India Team
Aug 06, 2013

Focus Circle wins W's creative duties

The account was won following a multi-agency pitch

Focus Circle wins W's creative duties

Women’s fashion brand ‘W’ from TCNS Clothing has appointed Focus Circle as its creative agency. As a part of the mandate, Focus will be responsible for brand and season campaigns, retail communication, collection-specific announcements and trend news.

The account was won following a multi-agency pitch. Saacthi & Saacthi handled the account prior to the development.

Anant Daga, CEO, TCNS Clothing, said “Focus Circle Brands’ in-depth knowledge about women’s wear market and target consumer, robust experience in media, retail and experiential lifestyle retail has positioned it as our preferred choice. Given the complexities of the retail marketplace and our portfolio of products, it was crucial to select a creative and passionate team to partner in our growth endeavor. We are really excited to have Focus on board as our creative partners.”

Rahool Talukdar, national creative director, Focus Circle Brands, said, “W is one of the most promising Indian brands which provides contemporary fashion for the urban women. The brand has successfully redefined the traditional Indian outfit according to the sensibilities of modern Indian women. Innovation is an inseparable element of the brand and we at Focus also believe in the same thought process. Our team is really excited about our association with W, and we look forward to a fruitful association with the brand assisted by the brand’s vision and our creative inputs.”

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.

1 day ago

Agencies dominate 60% of digital marketing openings ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.

1 day ago

Cross-channel marketing 2025: Breaking barriers, ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.