Future Media session on in-store communication

Future Media has announced a session where Indian and international creative professionals from the advertising industry will share their views on in-store communication. The programme is scheduled for May 19, 2008 at ITC Grand Central, Mumbai. The panelists will include Craig Mapleston from Bates 141 Singapore and K V Sridhar from Leo Burnett.

Partho Dasgupta, MD & CEO, Future Media, said “Specialized creative development is at an evolution stage of like any new form of media. The event is an endeavour to create awareness and to seed the thought of specialized execution for in-store television communication.”

He further added, “No one created jingles specially for radio, when FM radio was introduced a couple of years back. Today, there is full force churning fantastic radio ads. The industry is aware that what works on satellite television may not necessarily work on in-store TV. For instance, commercials for in-store TV must be of short duration and must lay more emphasis on the visual aspects rather than on audio because the final screening will be in an audio-neutral consumption environment. We will try and showcase such case studies in effective creative development for the medium.”