JWT India added 20 metals on the final awards night of the Creative Abbys at Goafest 2014, taking its tally to 40, the most for an agency at this year’s competition. The agency closed its 2014 Abbys campaign on top of the table with a Grand Prix, five Gold, 13 Silver and 21 Bronze Abbys.
On the final night of the awards, which were distributed over three days, the agency bagged a Gold in the Print category for its campaign for Godrej Security. The agency also bagged five Silver and 14 Bronze awards.
Digital Law & Kenneth bagged the only Grand Prix awarded on the night. The agency’s entry ‘Half Stories - The Journey of Doing Right’ for Tata Capital won in the ‘Creative Use of Social Media’ sub-category of the Digital competition. The agency also bagged a Gold for the same entry, besides a Bronze.
Chrome Pictures won the most Gold awards on the night with two Gold wins in the Film Craft category for ‘Lifebuoy Gondappa’. The agency also bagged four Silver and one Bronze awards.
Scarecrow Communications won a Gold in the Radio category for its entry ‘Pinkesh’ for Nitco. The agency also bagged a Silver and three Bronze awards on the night.
Linen Advertising won a total of four awards on the night, of which one was Gold, in the Radio category, for ‘Shakti (Women's Empowerment Cell) Rape Confession 1’. The agency also bagged a Silver and Bronze.
DDB Mudra Group was another agency to bag a Gold before the curtains came down on Goafest 2014. The win was in the Digital category for its entry for Femina ‘Made of You’. The agency also notched two Bronze wins.
Here’s a list of winners, followed by the metal tally by agency for the last set of awards announced on day three.
Scroll down to the end of this article for the metal tally by agency for the Creative Abbys at Goafest 2014 (includes Digital and all categories except Media, PR, Broadcaster and Publisher Abbys).
Also read: Goafest 2014 Creative Abbys: Alok Nanda, JWT bag Grand Prix
Winners announced on 31 May
| Category | Sub Category | Brand, Title | Agency | Metal |
| Integrated | Telecom, Products and Services | Airtel - 1 Rupee Video | Taproot India | Silver |
| Integrated | Media and Publications | The Times of India - I Lead India | Taproot India | Silver |
| Integrated | Corporate | Portfolio Night - The Eye Opener | JWT | Silver |
| Film | Household and Business Appliances | Smoo Speak Video Door Phone - Sharib Hashmi | Scarecrow Communications | Bronze |
| Film | Household and Business Appliances | Godrej Security Solutions - Break in | JWT | Bronze |
| Film | Household and Business Appliances | Godrej Security Solutions - Metal Bank | JWT | Bronze |
| Film | Telecom, Products and Services | Bigrock.com - Rachels Yoga | ideas@work | Silver |
| Film | Household and Business Appliances | Dulux Weather Shield Max - Nani | Taproot India | Bronze |
| Film | Media and Publications | Sony Max - Police | JWT | Bronze |
| Film | Retail Advertising | Flipkart.com - Fashion has a new address campaign | Happy Creative Services | Bronze |
| Film | Retail Advertising | Flipkart.com - India wants to know campaign | Happy Creative Services | Silver |
| Film | Retail Advertising | Flipkart.com - Women's Lifestyle - Closet full of nothing to wear | Happy Creative Services | Silver |
| Film | Retail Advertising | Flipkart.com - India wants to know - Debate | Happy Creative Services | Silver |
| Film | Corporate | The Times of India - I Lead India | Taproot India | Bronze |
| Film Craft | Direction | Cadbury Bournvita - Boxer | Good Morning Films | Silver |
| Film Craft | Direction | Cadbury Bournvita - Race | Good Morning Films | Bronze |
| Film Craft | Direction | Frooti - Magic of Frooti | Nirvana Films | Bronze |
| Film Craft | Direction | Google - Reunion | Chrome Picture | Silver |
| Film Craft | Direction | Lifebuoy Gondappa | Chrome Picture | Gold |
| Film Craft | Original Music Score | Cadbury Bournvita - Boxer | Good Morning Films | Bronze |
| Film Craft | Original Music Score | Madhya Pradesh Tourism - Colours | Nirvana Films | Bronze |
| Film Craft | Original Music Score | Google - Reunion | Chrome Picture | Bronze |
| Film Craft | Original Music Score | Lifebuoy Gondappa | Chrome Picture | Gold |
| Film Craft | Editing | Cadbury Bournvita - Boxer | Good Morning Films | Silver |
| Film Craft | Editing | Cadbury Bournvita - Race | Good Morning Films | Bronze |
| Film Craft | Editing | Lifebuoy Gondappa | Chrome Picture | Silver |
| Film Craft | Cinematography | Cadbury Bournvita - Boxer | Good Morning Films | Silver |
| Film Craft | Cinematography | Cadbury Bournvita - Race | Good Morning Films | Bronze |
| Film Craft | Cinematography | Google - Reunion | Chrome Picture | Bronze |
| Film Craft | Cinematography | Lifebuoy Gondappa | Chrome Picture | Silver |
| Film Craft | Animation | Wipro - We Live in a Blue Planet | Rawshark Films | Bronze |
| Film Craft | Special Effects | Madhya Pradesh Tourism - Colours | Nirvana Films | Bronze |
| Film Craft | Sound Design | Titan - The joy of gifting - classroom | Nirvana Films | Bronze |
| Film Craft | Sound Design | Cadbury 5 Star - No Hard Fillings | Early Man Films | Bronze |
| Film Craft | Production Design | Titan Raga - Strangers on a train | Good Morning Films | Bronze |
| Film Craft | Production Design | Ixigo - know and go | Studio Eeksaurus Productions | Bronze |
| Food | Tase for Life -Campaign | Curry Nation Brand Conversations | Bronze | |
| Food | Nestle Kit Kat - campaign | JWT | Bronze | |
| Food | Nutribic Corporate War campaign | JWT | Bronze | |
| Toiletries, Cosmetics and Health Care | Jackson Tissue - campaign | Draft FCB Ulka | Bronze | |
| Toiletries, Cosmetics and Health Care | Bausch + Lomb - campaign | Draft FCB Ulka | Bronze | |
| Household and Business Appliances | Khaitan Fans - campaign | JWT | Bronze | |
| Household and Business Appliances | Godrej and Boyce Mfg - campaign | JWT | Bronze | |
| Household and Business Appliances | Godrej Security Solutions - Museum | JWT | Bronze | |
| Household Products and Maintainance | Nilkamal Matress - campaign | Makani Creatives | Bronze | |
| Household Products and Maintainance | Berger Paints campaign | JWT | Bronze | |
| Media and Publications | Zee 24 Taas - Riot | Draft FCB Ulka | Silver | |
| Media and Publications | The Times of India - Kala Ghoda campaign | Taproot India | Bronze | |
| Business and home services | Rustomjee Builders - Papeti Mubarak | ideas@work | Silver | |
| Business and home services | Rustomjee Builders - Grateful Parsi | ideas@work | Silver | |
| Business and home services | Rustomjee Builders - campaign | ideas@work | Bronze | |
| Business and home services | Rustomjee Builders - 10 reasons | ideas@work | Silver | |
| Business and home services | Godrej Security - campaign | JWT | Gold | |
| Retail Advertising | Hypercity - Movies and Music campaign | Madison World | Bronze | |
| Retail Advertising | Audibookindia.com - campaign | Taproot India | Bronze | |
| Travel, Entertainment and Leisure | Makemytrip.com - campaign | Draft FCB Ulka | Silver | |
| Corporate | Zee Cafe - Campaign | Draft FCB Ulka | Bronze | |
| Corporate | Rustomjee Builders - campaign | ideas@work | Bronze | |
| Corporate | Mumbai Mirror - Comedy nights - campaign | Taproot India | Bronze | |
| Corporate | Rustomjee Builders - Happy Dusshera | ideas@work | Silver | |
| Corporate | Rustomjee Builders - campaign | ideas@work | Silver | |
| Corporate | The Times of India - Farmers Suicide campaign | Taproot India | Bronze | |
| Public Service, appeals and charity | Friendioces SECA campaign | Dentsu India | Silver | |
| Public Service, appeals and charity | Masoom Night School NGO campaign | Curry Nation Brand Conversations | Bronze | |
| Public Service, appeals and charity | MARD - Man Against Rape and Discrimination - campaign | JWT | Bronze | |
| Radio | Clothing, innerwear, footwear and accessories | IVY League - Sunny Folder | JWT | Bronze |
| Radio | Household and Business Appliances | Nirlep - Piththali | Curry Nation Brand Conversations | Bronze |
| Radio | Household and Business Appliances | Godrej Security Solutions - Pension | JWT | Silver |
| Radio | Household and Business Appliances | Godrej Security Solutions - Will | JWT | Silver |
| Radio | Household Products and Maintainance | Nitco - Servant | Scarecrow Communications | Silver |
| Radio | Household Products and Maintainance | Nitco - chaar paise | Scarecrow Communications | Bronze |
| Radio | Household Products and Maintainance | Nitco - Pinkesh | Scarecrow Communications | Gold |
| Radio | Household Products and Maintainance | Murphy Highlighters - Papdi Chaat | JWT | Silver |
| Radio | Media and Publications | Radio Mirchi - campaign | Thought Blurb | Silver |
| Radio | Business and home services | Freshwersworld.com - Baby Sitting | Scarecrow Communications | Bronze |
| Radio | Corporate | Radio Mirchi - campaign | Thought Blurb | Silver |
| Radio | Public Service, appeals and charity | Vishranthi - Bedsheet | Linen Advertising - Lintas Group | Bronze |
| Radio | Public Service, appeals and charity | Vishranthi - Hunger | Linen Advertising - Lintas Group | Bronze |
| Radio | Public Service, appeals and charity | Vishranthi - Glass | Linen Advertising - Lintas Group | Silver |
| Radio | Public Service, appeals and charity | Shakti - Rape Confession 1 | Linen Advertising - Lintas Group | Gold |
| Radio | Public Service, appeals and charity | Mukti Foundation - Campaign | JWT | Silver |
| Digital | Brand Corporate Website | Pastiwala - Recreate our world | Webmaffia | Silver |
| Digital | Brand Corporate Website | BBC Media Action - Shaping Demands and pcties website | Digitaslbi | Bronze |
| Digital | Brand campaign website/microsite | Lava Mobiles - Iris 540Q Motion Gesture Microsite | Karmatech | Silver |
| Digital | Brand campaign website/microsite | Comedy Central presents the destructomatic | Webchutney Studio | Silver |
| Digital | Brand campaign website/microsite | Wipro - Future Thought of Business | Webchutney Studio | Bronze |
| Digital | Brand campaign website/microsite | Micromax Canvas 4 | Interactive Avenues | Silver |
| Digital | Web Banner Rich Media | Volkswagen Passenger Cars India - Polo GT-TSI Kicking up a storm | Grey Digital | Bronze |
| Digital | Creative Use of Search Engine Marketing | Book My Show - Houseful | Interactive Avenues | Bronze |
| Digital | Creative Use of Social Media | Tata Capital - Half Stories - The journey of doing right | Digital Law & Kenneth | GRAND PRIX |
| Digital | Creative Use of Social Media | Old Spice - Building a Mantastic Brand | ibs | Silver |
| Digital | Creative Use of Social Media | Listerine - Vine Project | JWT | Bronze |
| Digital | Creative Use of Social Media | Femina - Made by you | DDB Mudra Group | Gold |
| Digital | Creative Use of Social Media | Apollo Tyres- adopt a pothole project | Publicis India | Bronze |
| Digital | Branded Content (including video) & branded game for internet- branded application/tool/mash up | Star Movies - Reliving Life of Pi | Grey Digital | Silver |
| Digital | Branded Content (including video) & branded game for internet- branded application/tool/mash up | Be Beautiful - Vlog On | PHD India | Bronze |
| Digital | Branded Content (including video) & branded game for internet- branded application/tool/mash up | Pepsodent - Music on Demand | PHD India | Bronze |
| Digital | Branded Content (including video) & branded game for internet- branded application/tool/mash up | Cadbury Celebrations - Songs for sisters | Madison World | Bronze |
| Digital | Branded Content (including video) & branded game for internet- branded application/tool/mash up | McDowell's no 1 soda - Boss Patrol | DDB Mudra Group | Bronze |
| Digital | Branded Film created for Internet/Video/YouTube (created exclusively for internet) | Wipro - We Live in a Blue Planet | Niche Minds | Silver |
| Digital | Branded Film created for Internet/Video/YouTube (created exclusively for internet) | Tata Capital - Half Stories - The journey of doing right | Digital Law & Kenneth | Bronze |
| Digital | Branded Film created for Internet/Video/YouTube (created exclusively for internet) | PBMA's HV Desai Eye Hospital - 5 Exotic Destinations to see | Seed Advertising | Bronze |
| Digital | Branded Film created for Internet/Video/YouTube (created exclusively for internet) | Portfolio Night - Hair | JWT | Bronze |
| Digital | Branded Film created for Internet/Video/YouTube (created exclusively for internet) | Bharti AXA General Insurance - Working Patient 2 BVS Stop | Publicis Communications | Bronze |
| Digital | Digital Innovations Use of New Technology to create a new brand experience (Including Augmented Reality | Only Much Louder - Wasted Bin | Webchutney Studio | Silver |
| Digital | Digital Innovations Use of New Technology to create a new brand experience (Including Augmented Reality | McDowell's no 1 soda - Boss Patrol | DDB Mudra Group | Bronze |
| Digital | Online Integrated Campaign using atleast three of the above internet media - eg: banner, email, website | Star Movies - Reliving Life of Pi | Grey Digital | Bronze |
| Digital | Online Integrated Campaign using atleast three of the above internet media - eg: banner, email, website | Tata Capital - Half Stories - The journey of doing right | Digital Law & Kenneth | Gold |
| Digital | Online Integrated Campaign using atleast three of the above internet media - eg: banner, email, website | Old Spice - Building a Mantastic Brand | ibs | Bronze |
| Digital | Online Integrated Campaign using atleast three of the above internet media - eg: banner, email, website | Cadbury Celebrations - Songs for sisters | Madison World | Bronze |
| Digital | Application for mobile/tool/mash-up and branded games | HUL - Kaan Khajura Teshan | PHD India | Silver |
| Digital | Application for mobile/tool/mash-up and branded games | Mukti Foundation - Truth Calling | JWT | Bronze |
| Digital | Use of Design | Pastiwala - Recreate our world | Webmaffia | Bronze |
| Digital | Use of Design | Snapdeal.com - Gandhi | Draft FCB Ulka | Bronze |
| Digital | Use of Design | Oreo - Dunkathon | Interface Communications | Silver |
| Digital | Use of Animation | Pastiwala - Recreate our world | Webmaffia | Bronze |
| Digital | Use of Animation | MTV India - count your drinks | MTV India | Bronze |
| Digital | Use of Video | Star Movies - Reliving Life of Pi | Grey Digital | Silver |
| Digital | Use of Video | Puma - Gear Up buddies | Brandmovers India | Bronze |
Agency Tally for winners announced on 31 May (Scroll further down for overall agency tally)
|
Agency |
Grand Prix | Gold | Silver | Bronze | Total |
| Brand Movers India | 1 | 1 | |||
| Chrome Pictures | 2 | 4 | 1 | 7 | |
| Curry Nation Brand Conversation | 3 | 3 | |||
| DDB Mudra Group | 1 | 2 | 3 | ||
| Dentsu India | 1 | 1 | |||
| Digital Law & Kenneth | 1 | 1 | 1 | 3 | |
| Digitaslbi | 1 | 1 | |||
| Draft FCB Ulka Advertisng | 2 | 4 | 6 | ||
| Early Man Film | 1 | 1 | |||
| Good Morning Films | 3 | 5 | 8 | ||
| Grey Digital | 2 | 2 | 4 | ||
| Happy Creative | 3 | 1 | 4 | ||
| ibs | 1 | 1 | 2 | ||
| Ideas@work | 6 | 2 | 8 | ||
| Interactive Avenues | 1 | 1 | 2 | ||
| Interface Communications | 1 | 1 | |||
| JWT | 1 | 5 | 14 | 20 | |
| Karmatech | 1 | 1 | |||
| Linen Advertising - Lintas Group | 1 | 1 | 2 | 4 | |
| Madison World | 3 | 3 | |||
| Makani Creatives | 1 | 1 | |||
| MTV India | 1 | 1 | |||
| Niche Minds | 1 | 1 | |||
| Nirvana | 4 | 4 | |||
| PHD India | 1 | 2 | 3 | ||
| Publicis India | 2 | 2 | |||
| Rawshark Films | 1 | 1 | |||
| Scarecrow Communications | 1 | 1 | 3 | 5 | |
| Sead Advertising | 1 | 1 | |||
| Studio Eeksaurus | 1 | 1 | |||
| Taproot | 2 | 6 | 8 | ||
| Thought Blurb | 2 | 2 | |||
| Webchutney | 2 | 1 | 3 | ||
| Webmaffia | 1 | 2 |
3 |
Overall Winners Tally by Agency
(Includes Digital, does not include PR, Broadcaster, Publisher and Media Abbys)
|
Organisation |
Grand Prix | Gold | Silver | Bronze | Total |
| Aaj Tak | 1 | 1 | |||
| Adfactors PR | 1 | 4 | 5 | ||
| Aim High India | 1 | 1 | |||
| Alok Nanda & Co | 1 | 3 | 2 | 1 | 7 |
| Amar Ujala Publications | 1 | 1 | |||
| Banana Brandworks | 1 | 1 | |||
| Bennett Coleman & Co | 3 | 1 | 2 | 6 | |
| Brandmovers India | 2 | 2 | |||
| Candid Marketing | 1 | 1 | 1 | 3 | |
| Chitralekha | 1 | 2 | 3 | ||
| Chrome Pictures | 2 | 4 | 1 | 7 | |
| Colors Viacom18 | 2 | 6 | 8 | ||
| Contract India | 1 | 1 | |||
| Curry Nation Brand Coversation | 3 | 3 | |||
| DB Corp | 1 | 1 | 1 | 3 | |
| Da Cunha Communications | 1 | 1 | |||
| DDB Mudra Group | 2 | 2 | 5 | 9 | |
| Dentsu India | 1 | 1 | 3 | 5 | |
| Digital Law & Kanneth | 1 | 3 | 1 | 2 | 7 |
| Digitaslbi | 1 | 1 | |||
| Discovery Networks Apac | 1 | 1 | 2 | ||
| Draft FCB Ulka | 1 | 3 | 6 | 10 | |
| Early Man Film | 1 | 1 | |||
| Forbes India | 1 | 1 | |||
| Gasoline Creative | 1 | 1 | |||
| Good Morning Silver | 3 | 5 | 8 | ||
| Grey Digital | 3 | 2 | 5 | ||
| Happy Creative Servies | 3 | 2 | 5 | ||
| Havas Worldwide | 2 | 1 | 3 | ||
| Headlines Today | 1 | 1 | |||
| Hindustan Media Ventures | 2 | 4 | 6 | ||
| ibs | 1 | 1 | 1 | 3 | |
| ideas@work | 10 | 4 | 14 | ||
| Interactive Avenues | 1 | 1 | 2 | ||
| Interface Communcations | 1 | 1 | |||
| Jack in the Box | 1 | 1 | 2 | ||
| JWT India | 1 | 5 | 13 | 21 | 40 |
| Karigari Design | 1 | 1 | |||
| Karmatech Mediaworks | 1 | 1 | |||
| Kasturi & Sons | 1 | 1 | |||
| Kukooness | 1 | 1 | 1 | 3 | |
| Life Ok (star India) | 1 | 1 | |||
| Linen Advertising Lintas Group | 1 | 1 | 3 | 5 | |
| M&C Saatchi | 1 | 1 | 2 | ||
| Madison World | 1 | 4 | 4 | 9 | |
| Makani Creatives | 2 | 2 | |||
| Marico | 1 | 1 | |||
| Maxus | 1 | 1 | |||
| Media2win India | 1 | 1 | |||
| Milestone Brandcom | 1 | 3 | 4 | ||
| MSLGroup | 3 | 1 | 4 | ||
| MTV India Viacom18 | 1 | 1 | 2 | 4 | |
| Multi Screen Media | 1 | 3 | 2 | 6 | |
| Niche Minds | 1 | 1 | |||
| Nirvana Films | 4 | 4 | |||
| Out of the box | 3 | 3 | |||
| Paradigm Plus Marketing Communcations | 1 | 1 | |||
| Perfect Relations | 1 | 1 | 2 | ||
| PHD India | 1 | 2 | 3 | 6 | |
| Publicis Communications | 1 | 1 | 5 | 7 | |
| RK Swamy BBDO | 1 | 1 | 2 | ||
| Rawshark Films | 1 | 1 | |||
| Scarecrow Communications | 1 | 2 | 3 | 6 | |
| Sead Advertising | 1 | 1 | |||
| Star Entertainment | 2 | 2 | |||
| Star India | 1 | 3 | 4 | 8 | |
| Star Sports | 2 | 1 | 3 | ||
| Stark Communications | 1 | 1 | 2 | ||
| Studio Eeksaurus Productions | 1 | 1 | |||
| Tailor | 1 | 1 | |||
| Taproot India | 3 | 10 | 16 | 29 | |
| Thought Blurb | 2 | 2 | |||
| Times Global Broadcasting | 1 | 1 | |||
| TV18 Broadcast - CNN IBN | 1 | 1 | |||
| Umbrella Design | 4 | 3 | 1 | 8 | |
| Value360 | 1 | 1 | |||
| Webchutney | 1 | 2 | 2 | 5 | |
| Webmaffia | 1 | 2 | 3 | ||
| Zee Entertainment Enterprises | 2 | 2 |
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