Campaign India Team
Oct 14, 2019

Grasim gets Srishti Sawhney as president and global brand head

She will be responsible for the pulp and fibre business, Liva brand, of Grasim Industries

Grasim gets Srishti Sawhney as president and global brand head
Grasim Industries has appointed Srishti Sawhney as the president and global brand head for its Pulp & Fibre Business. Sawhney’s mandate will be to strengthen and enhance the communication and branding of the brand, Liva. She will also chart out the strategy to showcase the dynamism of product and capitalise on opportunities that would result in exponential growth. There will be key focus on collaboration and partnerships that will further solidify the brands positioning and key offerings.
 
Rajeev Gopal, global chief sales and marketing officer and group executive president, Grasim Industries, Pulp & Fibre, said, “Srishti’s appointment is an extension of the company’s ongoing efforts towards building agile teams and integrated structures to deliver maximum growth and perception for the ingredient brand. We are confident that Srishti’s razor sharp focus will move the company forward in its next phase of growth and expansion.”
 
With nearly three decades of varied experience, Srishti will bring her learnings from handling multiple consumer and luxury brands to the strategy that will be charted out for the communication and branding of Liva and its sub-brands.
 
Sawhney said, “The growing complexity of marketing platforms calls for a multi-dimensional approach that is collaborative and integrated in nature. I am extremely excited to be a part of Birla’s futuristic division and am looking forward to working with the team to start a new chapter for the Pulp & Fibre business. Our aim is to communicate and create a clear image of the brands - for the consumers to relate and the trade to see the functionality.”
 
She has previously handled the marketing and communication strategies at Spark44, DY&R, JWT, Leo Burnett and McCann.
Source:
Campaign India

Related Articles

Just Published

11 hours ago

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

11 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

12 hours ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

13 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.