Harshad Hardikar returns to OgilvyOne; to head e-com, e-CRM

After a year at Rediff.com, Harshad Hardikar has returned to Ogilvy. Hardikar joins OgilvyOne India as senior vice president, e-commerce and CRM practice, OgilvyOne India.

Prior to joining rediff.com, where he was responsible for Rediffshopping, Hardikar was with OgilvyOne for four years as Mumbai head.

He has over 15 years experience in CRM/loyalty garnered through assignments with Select Direct, iContract, ICICI Bank and OgilvyOne. He is credited with launching India’s first coalition loyalty programme iMint (now Payback), said an OgilvyOne statement.

On his return, Hardikar said, "I am glad to be back at OgilvyOne. We are witnessing unprecedented growth for e-commerce and e-CRM in India. Our clients are actively looking for solutions to sell online as a cost efficient revenue stream. My mandate at OgilvyOne is to lead this practice nationally and manage our clients e-commerce/CRM needs end to end."

Kunal Jeswani, President, OgilvyOne India, added, "The best service we can do for our clients is to bring in talent that can make a difference to their business. Harshad represents just that, the best available talent in CRM and e-commerce. Someone who understands the intricacies of digital relationship marketing and can use it to demonstrate a real impact on our clients businesses."

OgilvyOne, a part of Ogilvy India, claims to be the largest digital agency in India.