Hasbro, New York Times Games to launch Wordle board game in India

Hasbro India has announced its partnership with New York Times Games to launch the Wordle board game for the Indian market. 

 

With this launch, the word and logic byproduct aims to connect with consumers who have an affinity for its online product. The board game will be available on e-commerce platforms and in toy stores. 

 

Lalit Parmar, country manager, Hasbro India, said, “We are excited with the addition of Wordle: The Party Game to the Hasbro Gaming portfolio in India. In this never-seen-before format of an already fan favorite game, friends and family can enjoy competitive wordplay and make everlasting memories. We can’t wait for it to be loved by young fans in India.”

 

Jonathan Knight, head - games, The New York Times, said, "Wordle truly brought us all together and that’s what makes it so special. With each daily puzzle, we’re connected with friends and family through social play. At New York Times Games, we’re focused on quality crafted puzzles that everyone can experience together, which is why we’re so excited to team up with Hasbro to bring a fresh new format to the global sensation of Wordle."