Media
Campaign India Team
Feb 01, 2022

New York Times acquires Wordle

The media company aims to reach 10 million subscribers by 2025 with this acquisition

New York Times acquires Wordle
The New York Times (NYT) has announced its acquisition of Wordle, a website-only word game on 31 January, 2022. 
 
With this move, NYT aims to reach its digital content to 10 million subscribers by 2025. 
 
The gaming website is acquired at an undisclosed price in the low seven digit figures (USD).
 
The investment into gaming and puzzles is a key component of NYT's strategy to keep its audiences engaged on its apps and websites. 
 
Wordle will continue to operate without any cost, according to sources at NYT.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AB InBev India moves beyond sponsorships—Betting big on owned festivals

1 AB InBev India moves beyond sponsorships—Betting big on owned festivals

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

4 Cadbury 5 Star gives the AI revolution a humorous pushback

Moves and wins roundup: Week of 07 April

5 Moves and wins roundup: Week of 07 April

Adani Group wins four Olive Crown awards

6 Adani Group wins four Olive Crown awards

Fooling with flair: Brands indulge in playful tricks for the Fool's Day

7 Fooling with flair: Brands indulge in playful tricks for the Fool's Day

Famous Innovations announces five business wins in Q4

8 Famous Innovations announces five business wins in Q4

India 2030: Middle class majority to fuel shift to experience-led spending

9 India 2030: Middle class majority to fuel shift to experience-led spending

Will snooping clause in new IT Bill put WhatsApp on mute?

10 Will snooping clause in new IT Bill put WhatsApp on mute?

Related Articles

Hasbro, New York Times Games to launch Wordle board game in India
Marketing
Sep 20, 2023
Campaign India Team

Hasbro, New York Times Games to launch Wordle board ...

New York Times embeds marketers in editorial teams to help drive 'success'
Media
Mar 27, 2014
Matthew Chapman

New York Times embeds marketers in editorial teams ...

New York Times launches India-centric website India Ink
Media
Sep 13, 2011
Campaign India Team

New York Times launches India-centric website India Ink

Cannes Lions 2016: ‘Root cause of digital ad blocking is digital ads’
Digital
Jun 20, 2016
Gokul Krishnamoorthy

Cannes Lions 2016: ‘Root cause of digital ad ...

Just Published

How real is the threat of AI-driven job cuts within PR?
PR
2 days ago
Evie Barrett

How real is the threat of AI-driven job cuts within PR?

Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?

Baddie on a bike: Travis Head takes the bypass
Advertising
2 days ago
Campaign India Team

Baddie on a bike: Travis Head takes the bypass

Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.

Brands are not choosing agencies as digital-transformation partners: report
Advertising
2 days ago
Ravi Balakrishnan

Brands are not choosing agencies as digital-transfor...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.

Why brands must rethink the marketing funnel
Marketing
2 days ago
Tejinder Gill

Why brands must rethink the marketing funnel

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, says The Trade Desk managing director.