Campaign India Team
Mar 09, 2011

Hindi GECs lose to ICC WC

SAB stays ahead of Sony

Hindi GECs lose to ICC WC

 

Overall, the Hindi GEC genre took a beating as the ICC World Cup warmed up.
 
In Week 11, STAR Plus remained the leader, delivering 280 GRPs (TAM, HSM, CS4+), down from 297 in the previous week.
 
Colors moved back to second position with 231 GRPs.
 
Zee slipped from 233 to 217 GRPs.
 
SAB TV stayed ahead of Sony for the second week in a row, delivering 143 GRPs, just ahead of Sony's 140.
 
Imagine was at 73 GRPs.
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

2 days ago

Zepto and Mamaearth fast-track sustainability this ...

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.

2 days ago

AI meets authenticity: The future formula for brand ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

2 days ago

Will user-generated content dominate brand ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.