HomeLane.com assigns media duties to Mindshare

Online provider of modular home furnishing solutions, HomeLane.com, has announced the appointment of Mindshare as its media agency and Naveen Raman as its AVP, marketing.

 

HomeLane currently offers its services in Bengaluru, Hyderabad, Chennai, Kochi, Pune and Mumbai, and plans to expand its operations to 10 large cities, including Delhi/NCR, in the 'coming months'.

 

Srikanth Iyer, co-founder and CEO, HomeLane.com, said, “We are now ready to build on our success and turn HomeLane into a strong national brand loved by new home buyers in all major cities of India. I am delighted that HomeLane’s marketing efforts will now be steered by Naveen’s capable hands and supported by an illustrious media buying partner in Mindshare.”

 

Raman said, “HomeLane has a great solution to a new home buyer’s furnishing problem and I am delighted at the opportunity to help bring this solution to as many new homebuyers around the country as possible. I am equally proud to join the exceptionally talented and passionate team at HomeLane, and welcome Mindshare as our partner to help us reach our consumers more effectively.”

 

Raman joins from Pearson India, where he was heading marketing for one of the divisions.

 

Sriram Sharma, leader -- South, Mindshare India, said, “We are very proud to have partnered with HomeLane as they get ready for the next phase of growth. We hope to share a fruitful partnership with them to help them reach their vision of being the largest online home furnishing player worldwide.”